The impact of Customer Relationship Management on Customer Satisfaction in Telecommunication Industry in Zimbabwe

Influence of Customer Relationship on Supply Chain Performance in Telecommunication Industry

“…Additionally, a customer oriented supply chain management is suggested to sustain the market and enhance performance efficiency over time. Mazikana (2023) highlighted the distinctiveness of customer expectations, satisfaction, performance perception, and retention in the context of telecommunication service quality in Malaysia. They emphasized the importance of understanding and fulfilling customer needs, suggesting that managers who overlook customer expectations may face challenges in today's competitive market.…”

The Effect of E-CRM on Customer Delight “An Applied Study on Mobile Telecommunication Companies in Mansoura City”

“…Business organizations have adopted the use of data that they collect on their customers' interests, preferences, purchase patterns, and purchase history in order to tailor and market products and services to their customers' needs .This strengthens their relationship with customers and contributes to the growth of sales revenue as well as profits for the organization (Mazikana, 2022).…”