The Impact of Cultural Industries on the Development of Performative Art in the Regions

Abstract

The article examines the development of contemporary performative practices in the regions and the influence of cultural industries on them. The concepts of “performance art”, “art activism”, and “happening” are discussed. The dichotomy of exclusive/ mass is revealed: performative art is an exclusive personified creative act, and mass art is presented in the form of typical standardised works that are available for the general public. The question of cultural institutions is highlighted and their influence on the development of actual art in regions and the formation of cultural identity of the city is analysed. The author considers the problem of institutional critique as a tool for the development of cultural industries, confirming a hierarchical vertical hierarchy and levelling the work of artists in a situation of insecurity. There are given examples of how performative art forms cultural environment and becomes a trigger for development of regional cultural industries, creating around itself a field of scientific and philosophical discourse and involving the fields of mass-marketing, advertising, media and related financial components. The author analyses the process of globalisation and demonstrates the most effective way for regional contemporary art to integrate into the general cultural process - to offer innovative forms. Examples of successful implementation of this method are given.