“…This is probably due to management policies to develop in students the creative personality by ongoing personality development activity and the continual promotion of virtue, ethics and citizenship in the education system by: a) creating a learning process for the students to cultivate moral values and pride in Thailand, a public minded philosophy of sufficient economy; b) integrating a variety of learning activities, for example, academic, life skills, art, music, culture, and religion; c) developing the learning process and providing practical activities to develop citizenship, cultivate discipline, strengthen unity, and adherence to the democratic regime with the King as head; and d) create a network of cooperation between families, religious, educational institutions, in cultivating and developing ethics for students at all levels and in types of education (Snape et al, 2014). The university' administrators must be a role model of having good personality, create a faithfulness and trustworthiness in administering the institution which can lead students to follow or imitate the behavior and want to develop their own personality appropriately with the context.…”