“…The role of CSR in corporate financial performance CFP (return on assets, and return on equity) has been explored by some studies, but a clear understanding has not been established due to the contradicting outcomes (Ahmed, Butt, & Majeed, 2018;Sacconi & Degli Antoni, 2011;Zulfiqar, Sadaf, Popp, Vveinhardt, & Máté, 2019). However, the relationship between CSR and Earning Value is relatively untapped or limited in developing countries, especially in Pakistan, compared with developed countries through the use of an advanced statistical technique on longitudinal data.…”