The impact of corporate social responsibility on buying tendencies from the perspective of stakeholder theory and practices

Abstract

This paper investigates the impact of corporate social responsibility (CSR) on buying behavior tendencies (BBTs), adopting two sub-tendencies of BBTs-exploratory acquisition of buying tendencies (EAPTs) and exploratory information seeking tendencies (EISTs)-based on the stakeholder theory and practices. Data were collected and examined using confirmatory factor analysis and structural equation modeling.The study revealed a positive relationship between CSR practices and BBTs, and a significant correlation of CSR on both EISTs and EAPTs. Additionally, it verified a positive linkage between CSR and BBTs through the mediation of EAPTs and EISTs.These results provide insights for managements, especially those in CSR-oriented firms, on how incorporation of CSR activities may influence the BBTs of consumers.Finally, the paper discusses several implications for strategic management along with avenues for future research. K E Y W O R D Sbuying behavior tendencies, corporate social responsibility, information seeking tendencies, product acquisition tendencies, stakeholder theory, structural equation modeling

The influence of corporate social responsibility on students' emotional appeal in the HEIs: The mediating effect of reputation and corporate image

“…Therefore, student's emotional appeal in HEIs is promoted by the good practices of CSR, but this effect is also furthered by favorable corporate image and reputation. Our results are consistent with other previous studies, in which academicians and practitioners agreed that CSR initiatives are essential by verifying their significant impact on consumers' preferences, attitudes, and behaviors (Boccia & Sarnacchiaro, 2018; Waheed et al, 2020), which can create feelings and emotional ties between the institution and consumers (Eccles et al, 1993; Fredricks et al, 2004; Park et al, 2014). Furthermore, corporate image and reputation facilitate CSR practices that enable institutions to build affective attitudes among their stakeholders and thus lead to greater emotional appeal (Lee et al, 2015; Vidaver‐Cohen, 2007).…”

The impact of corporate social responsibility on innovation in small and medium‐sized enterprises: The mediating role of debt terms and human capital

“…Finally, our work contributes by extending the literature to a regional context; in this case, Spain. It is important to study CSR practices in SMEs in different geographic contexts (Afsar et al, 2020; Javed et al, 2020; Waheed et al, 2020) due to the fact that a country's regulations, institutional conditions, culture, and traditions condition the implementation of socially responsible initiatives by companies (Antal & Sobczak, 2007; Aguilera‐Caracuel et al, 2014).…”

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