The impact of corporate social responsibility on the reputation of universities within developing countries: Evidence from Jordan

Abstract

This paper aims to investigate the impact of corporate social responsibility on organizational reputation in Jordanian universities. Quantitative approach was adopted; electronic survey was employed wherein there was distribution of questionnaires to a sample of employees selected through a simple random approach. The sample was made up of a total of 340 employees based within both private and public universities in Jordan. This current study was founded upon the assumption that the commitment of organizations to social responsibility leads to increases in their abilities to achieve an organizational reputation that is good. The findings showed that all social responsibility practices (ethical, philanthropic and legal) have a significant and positive impact upon improving organizational reputation. In addition, the findings found that the legal responsibility is considered most practiced in Jordanian universities followed by ethical responsibility. Finally, there no significant impact for economic responsibility on organizational reputation. This paper can provide theoretical and practical contribution to social corporate responsibility and organizational reputation knowledge through explored the role of social responsibility in organizational reputation in new context in general and universities in particular.

Organisational Reputation and Innovation in the Higher Education Industry: A Correlation Study based on the RepTrakTM Model in the Context of Corporate Communication

“…Moreover, of the 331 respondents, most of them (85 %) were undergraduates. It has been observed that since the September 11 attacks in the United States international students, especially those of Arab origins enroll in Malaysian universities (Alzubaidi, Rechards, 2010;Chin, 2019;Nadeem et al, 2020;Sirat, 2008). Although the respondents were enrolled in various faculties of IUKL, most of them were enrolled in the Faculty of Engineering with a sizeable number of them enrolled in faculties of business and information technology.…”

“…Reputation is described as the collective representation of multiple constituencies, the image of a company [or organisation] built up over time and based on a company [or organisation's] identity programs, its performance and how constituencies have perceived its behaviour (Argenti, Druchenmiller, 2004;Pires, Trez, 2018). Reputation is also described as intangible (Abdullah, Abdul Aziz, 2013;Rindova, Martins, 2012;Taamneh et al, 2022;Shah, Abdullah, 2016). Thus, it is very difficult to measure.…”

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“…Therefore, integrating CSR into business strategies and operations can be a valuable tool for organizations seeking to improve their performance and reputation. From this perspective, social responsibility can be a strategic tool that, coupled with managerial accounting and adequate sustainability reporting, leads to a good reputation and sustainable financial results [11][12][13][14][15][16][17]20,21,111,112].…”

How Universities Communicate their Corporate Reputation to the World Using Students’ Citizenship as Promotional Tool in the Context of Higher Education Information Literacy

“…Reputation is also described as intangible (Abdullah, Abdul Aziz, 2013;Rindova, Martins, 2012;Shah, Abdullah, 2016). "Thus, it is very difficult to measure" (Taamneh et al, 2022;Shah, Abdullah, 2016).…”

“…It has been shown that CEOs perceive the importance of reputation management with utmost importance. A study found that 90 % of CEOs prove that stakeholders especially customers, will consider corporate reputations importance when they decide to purchase a product or service (Abdallah, Abdul Aziz, 2013;Taamneh et al, 2022). According to Global Corporate Reputation Index (GCRI, 2020: 2, 7), reputation has a different importance to organisations.…”