The impact of color preference on adolescent children's choice of furniture

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Finding an efficient way to understand individual colour preference is important to researchers and designers. This article compares three research strategies to test individual colour preference including two research experimental environments (online and laboratory) and two research methods (multiple choice for N-alternative-forced-choice and multiple choice for rank-order). Three psychophysical experiments have been carried out. Participants were presented with six colour patches (red, orange, yellow, green, blue, and purple) arranged in a random order on a computer display. In the first two experiments (Online experiment and Laboratory experiment I), participants were asked to indicate which colour square they prefer most; in the third experiment (Laboratory experiment II), participants were asked to rank their colour preferences of the six colour patches. The similarity between the results obtained from two experimental environments provides some validation for the online protocol and suggests that online experiments could be used more often. Pairwise comparisons for individual colour preference between genders

Section: Framework For Colour Preferencementioning

confidence: 99%

Analysis of experiments to determine individual colour preference

Westland

2020

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“…Demir researched the effect of the interface background color choice on the emotion of university students, which was considered to be a good reference on color perception and color design for software interface designers 11 . In the work of Jiang et al, findings showed that adolescent children's color preferences affect their furniture choice, but the extent varies with the categories of furniture 12 . Yu et al studied color composition in travel‐related photos on Instagram.…”

Section: Literature Reviewmentioning

confidence: 99%

The inheritance and creative design of traditional color scheme based on modern consumer's psychological perception: Taking Chinese traditional decorative pattern's color collocation as an example

2020

Color in traditional decorative patterns is one of the most important characteristics that can not only be easily identified, but also be taken as a specific symbol of one country or nation. As most of the traditional color schemes are based on ancient aesthetics and wisdom, in order to make them more in line with the aesthetic cognition of modern consumers, an innovation of traditional color schemes is very necessary. This article conducted an experiment to test modern consumers' psychological perception towards different traditional color combinations based on PAD three‐dimensional model and SAM measurement scale. Then the computer image recognition technology and mathematical modeling were applied to establish the relationship between different psychological perceptions and traditional color schemes to guide further design. It was found that some colors have a positive effect on consumers' preference, while some others can reduce consumers' preference; certain color combinations convey feelings of joy or warmth; the appropriate use of high saturation and moderate value colors have more attractions for consumers. Based on the results, new combination schemes for traditional colors were presented, so as to realize the creative design of traditional colors based on the psychological perception of modern consumers.

“…In other words, individual colour preferences do affect participants' purchase decisions. 19,23,24 To explore the connection between colour-association and product-colour-association, the "template approach" analysis method 25 was used (NVivo software) to code and organize qualitative data from interviews. The three sequential steps for the template approach were as follows: (a) creating a coding scheme for each colour name; (b) coding the data to each colour; (c) gathering similar data in one place.…”

Section: Resultsmentioning

confidence: 99%

“…Each filled diamond symbol represents one product (selected products are identified using an icon) or colour schemes. From the authors' previous research, consumers' product-colour decisions are often connected with consumers' individual colour preference, 19,23,24 expected function or performance depending on the type of products. Consumers' personal colour preference may be important, but only in the absence of primary factors that will otherwise drive a product-colour purchase behavior.…”

Section: Discussionmentioning

confidence: 99%

Colour associations and consumer product‐colour purchase decisions

Westland

Chen

et al. 2021

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This article describes a conceptual framework for understanding consumer product-colour purchase decisions. Building on previous work, a new primary factor, colour association, is introduced. The purpose of this study is to test whether consumers' colour-associations connect with their product-colour association, and whether colour-association affects consumers' intended product-colour purchase decisions. The study used two research activities (a laboratory experiment and an interview) and two research methods (multiple choice for 6-alternative-forced-choice and multiple choice for rank-order) to investigate which colour a participant would choose if asked to select a product to purchase when there is a range of colours available. Participants were also asked to provide a reason for their decisions. The study finds that the stronger a participant's preference for a colour, the more likely they are to purchase a product in that colour. The data from interviews suggests that, for some of the products tested, participants are highly influenced by the colour association that they would purchase a product-colour on their one of the colour association than other colours. The updated conceptual framework suggests that the colour association factor could be one of the product-colour decision primary factors that influence consumer product-purchase intentions in the absence of consumer personal colour preferences.