The Impact of Chinese Consumers' Perception of Scarcity of Goods on Their Consumption Behavior
Xuanying Chen,
Ruohong Fan,
Wei Ni
et al.
Abstract:Chinese people have been repeatedly isolated in the nearly three years of the epidemic, and after the end of Covid-19 in China, the number of large-scale events such as concerts with a large number of people increased sharply. As a result, people's desire to buy tickets became urgent, which led to the scarcity of tickets. In this study, the authors used two questionnaire surveys to study the behavior of Chinese consumers in the face of the scarcity of concert tickets. The authors found that after tickets were … Show more
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