2015
DOI: 10.1186/s40064-015-0940-8
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The impact of baby schema on perceived attractiveness, beauty, and cuteness in female adults

Abstract: Beauty and cuteness are considered to represent different aspects of attractiveness and to be distinguishable from each other by their respective reliance on neonate and sexually mature features found in attractive faces. In this study, we investigated whether baby schema features in adult faces affect not only cuteness, but also beauty and attractiveness. We also investigated possible differences among attractiveness, beauty, and cuteness, and possible effects of perceived youth on these judgments. Results sh… Show more

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Cited by 25 publications
(18 citation statements)
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“…Prior literature 1012 has found positive associations between perceived youth and attractiveness. Furthermore, attractiveness is reportedly associated with perceived health.…”
Section: Resultsmentioning
confidence: 90%
“…Prior literature 1012 has found positive associations between perceived youth and attractiveness. Furthermore, attractiveness is reportedly associated with perceived health.…”
Section: Resultsmentioning
confidence: 90%
“…Attractive female faces, however, possess both neonate and sexually dimorphic features ( Cunningham, 1986 ; Pfluger et al, 2012 ), therefore the criteria of judging beauty and cuteness might be overlapping. Kuraguchi et al (2015) showed that beauty and cuteness might represent different aspects of attractiveness even though similar facial features affected both judgments to some degree. Therefore, the first aim of this study is to investigate whether beauty and cuteness are distinguished through availability in peripheral vision.…”
Section: Introductionmentioning
confidence: 99%
“…So, a 'cuter' face with a high baby schema should be typical of females and this is supported by the established 'cute is female' stereotype 25,26 . It has been found that humans are not only sensitive to human infant baby schema but also to baby schema as a rating of cuteness in adult faces 27 . In addition, humans are sensitive to animal baby schema 28,29 and have an instinctive ability to recognise cuteness in the form of baby schema in animals 30,31 .…”
mentioning
confidence: 99%