The Impact of Architectural Design of Shopping Malls on Consumer Behaviours: A Case of Konya

Çakmak, Bilgehan Yılmaz; Yılmaz, Cihangir

doi:10.15320/iconarp.2018.42

Cited by 4 publications

(1 citation statement)

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“…According to Bilgehan and Cihangir (2017), the architecture of a shopping complex influences the visitor's buying behaviour significantly. Mariri and Chipunza (2009) said that an appealing design can generate excitement among the visitors and invites them to stay longer or even entices them to make a purchase.…”

Section: Environmental Relatedmentioning

confidence: 99%

An Empirical Study of Factors Influencing Consumers’ Purchasing Behaviours in Shopping Malls

Man¹,

Qiu²

2021

IJMS

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Since a couple of years ago, the development of shopping malls is booming in the Klang Valley-Kuala Lumpur area in Malaysia. Motivating consumers for frequent visits to shopping complexes is imperative in order to run a successful shopping mall in such a competitive retail environment like the Klang Valley-Kuala Lumpur with over 100 shopping plazas. Getting knowledge of the elements attracting consumers to visit a shopping mall and make purchases is of greatest importance in order to achieve high profit return and increase economic growth and development of a nation. The objective of this research paper is to study the factors influencing the consumers’ buying behaviours in the shopping malls. The environmental related factors (building structure, atmosphere, sounds and music and fragrance and smell), services related factors (personal services, price, advertising and promotion), administrative related factors (tenant mix, anchor tenant, entertainments) as well as transportation and location related factors (parking, location, accessibility) were identified as independent variables and consumer’s buying behaviour within the malls as a dependent variable. A research framework was developed based on a thorough literature review. There were 200 responses collected from consumers in four shopping malls in Klang Valley-Kuala Lumpur area. Correlation and multiple regression analyses were carried out using the SPSS software package to obtain the results. The results of this research indicate that environmental, transportation and location related factors have significant impact on consumers’ buying behaviours in the shopping malls. The results congruent with previous studies by Brengman et al. (2012) and Grimmer et al. (2016) that indicated that environmental related factors have positive effects on consumers’ purchase behaviours. Additionally, this study also found that transportation and location related factors have significant relationship with consumers’ purchase behaviours as mentioned by Saber et al. (2017) and Samiran et al. (2015). The findings can be adopted by the shopping malls’ managers to improve overall shopping malls’ performance as well as by mall developers to evaluate the mall site’s location and construction designs. For academicians, this study could be used as a ground work for further exploration of the possibilities to influence consumers’ purchase behaviours through different marketing strategies to increase sales and profits.

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Section: Environmental Relatedmentioning

confidence: 99%

An Empirical Study of Factors Influencing Consumers’ Purchasing Behaviours in Shopping Malls

Man¹,

Qiu²

2021

IJMS

View full text Add to dashboard Cite

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Observation scale of space value for measuring successful shopping malls, a case study in Indonesia

Astarini,

Utomo

2023

Journal of Asian Architecture and Building Engineering

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Architectural design and consumer experience: an investigation of shopping malls throughout the design process

Yuan

Liu

Dang

et al. 2021

APJML

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PurposeThe purpose of this paper is to identify the design elements of environmental features that affect consumer experience in shopping malls and develop a comprehensive understanding of the relationship between architectural design and consumer experience.Design/methodology/approachThrough the systematic literature review, 13 design elements were obtained and then verified through interviews of 30 professional designers. The obtained elements were made into a questionnaire to collect data across China from 1,016 consumers of different groups. Data were analyzed using cluster analysis, principal component analysis and difference analysis.FindingsThe results show that design elements that influence consumer experience in shopping malls are a four-dimensional construct: visual atmosphere, physical environment comfort, space structure and business planning, among which space structure and business planning play a larger role in the consumer experience. In addition, the perception differences of consumers for those elements are significant due to the individual differences.Originality/valueThis paper comprehensively investigates the architectural design elements affecting consumer experience in the Chinese mall context. Moreover, it provides unique insights about the relationship between architectural design and consumer experience by exploring the categories, weights and perception differences of those elements.

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The Impact of Architectural Design of Shopping Malls on Consumer Behaviours: A Case of Konya

Cited by 4 publications

References 0 publications

An Empirical Study of Factors Influencing Consumers’ Purchasing Behaviours in Shopping Malls

An Empirical Study of Factors Influencing Consumers’ Purchasing Behaviours in Shopping Malls

Observation scale of space value for measuring successful shopping malls, a case study in Indonesia

Architectural design and consumer experience: an investigation of shopping malls throughout the design process

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