The Impact of Advert on Consumer’s Preferences of Product: A Case Study of Coca Cola Company Uganda
Karungi Ruth,
Joel Isabirye
Abstract:This study investigates the impact of Coca-Cola advertising on consumer preferences in Uganda, with the following objectives: (1) to assess the effectiveness of advertising strategies employed by the Coca-Cola Company, (2) to examine the relationship between advertising exposure and consumer preferences for Coca-Cola products, and (3) to identify factors influencing consumer preferences in the context of Coca-Cola advertising. The research design involves a mixed-methods approach, combining survey data collect… Show more
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