The Impact of Adult Men's Sense of Beauty on Their Appearance Management Behavior: The Mediating Effect of Self-esteem
Eun-Hyang Kim,
Su-Joung Kwak
Abstract:This study found that appearance management based on personal aesthetics is becoming important to modern people, but many studies were conducted mainly on women. We aimed to study whether men's sense of beauty influences appearance management behavior and the mediating effect of self-esteem, and the subjects were men in their 20s to 60s living across the country.The analysis method was multiple regression analysis and Sobel test. The results of the study showed that the aesthetic values of men's aesthetic cons… Show more
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