The Impact of Absorption Capability, Innovation Capability, and Branding Capability on Firm Performance—An Empirical Study on Vietnamese Retail Firms

Phuong, Linh Nguyen; Tuan, Khanh Cao; Duc, Nhuan Nguyen; Thi, Uyen Nguyen

doi:10.3390/su14116422

Cited by 6 publications

(6 citation statements)

References 62 publications

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“…Exploiting innovation capabilities enables a firm to create new things that provide more value to its customers (Jeng and Pak, 2016;Skålén et al, 2015). By creating new and advanced products, a firm can respond effectively to changes in its external environment (Phuong et al, 2022;Williamson, 2016). Innovation also allows firms to find and offer products and services that distinguish them from others and bring about CAD (Distanont and Khongmalai, 2018;Dao Le et al, 2023;Nishitani and Itoh, 2016;Zang and Li, 2017).…”

Section: Service Innovation Capabilitymentioning

confidence: 99%

“…Stemming from the intangible characteristics of services, innovation capability may focus on creating and renewing services that not only meet customer requirements but also add value to them (Jeng and Pak, 2016;Vollmayr and Hahn, 2014). In a dynamic environment, SIC helps firms maintain CAD (Nishitani and Itoh, 2016;Uyen et al, 2022), which, in turn, drives up and improves their performance (Phuong et al, 2022).…”

Section: Service Innovation Capabilitymentioning

confidence: 99%

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The linkages among environmental dynamism, dynamic capability and competitive advantage: Significant implication for retail development

Linh,

Uyen

2024

J. Infras. Policy. Dev.

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This study simultaneously examined the linkages among environmental dynamism, three dynamic capabilities, and the competitive advantages of retail businesses, which have not been identified before. Furthermore, this study fills the significant gaps in the literature and practical guidelines for retail development through improving retailer’s dynamic capabilities in response to environmental dynamism. The study used a quantitative approach by partial least squares SEM (PLS-SEM) to examine the hypotheses. Data were collected from 304 Vietnamese retail business managers. The results show that environmental dynamism plays a significant role in fostering the improvement of retailers’ dynamic capabilities. The findings also reveal positive linkages among the three dynamic capabilities before they significantly improve retailers’ competitive advantage. These are the valuable guidelines for retailers to nurture their dynamic capabilities, including service innovation capabilities, multi-channel integration, and brand orientation for sustaining their competitive advantages.

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Section: Service Innovation Capabilitymentioning

confidence: 99%

Section: Service Innovation Capabilitymentioning

confidence: 99%

The linkages among environmental dynamism, dynamic capability and competitive advantage: Significant implication for retail development

Linh,

Uyen

2024

J. Infras. Policy. Dev.

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“…Due to its significant impact on marketing innovation, growth and sustainability of business organizations, particularly SMEs, CFIEC has emerged as a significant area of research in the recent two decades (Hoai and Nguyen, 2021; Akuffo, 2020). Performance improvement in areas like CRM, brand management, new product development and marketing strategy has become a major concern due to the intense global rivalry that cuts across all industries (Phuong et al , 2022). Businesses can adapt their marketing strategies and plans to the constantly changing competitive landscape by using CFIEC.…”

Section: Literature Reviewmentioning

confidence: 99%

The impact of marketing modification on the performance of food processing SMEs in Ghana

Abrokwah-Larbi

Awuku-Larbi²

2023

JRME

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Purpose The purpose of this study is to empirically examine the effect of marketing modification on business performance from the perspective of marketing capabilities theory. Design/methodology/approach This study employed a survey method to collect data from 225 food processing small- and medium-sized enterprises (SMEs) on the Ghana Enterprise Agency (GEA) registered list in the Eastern Region of Ghana. The effect of marketing modification on the performance of SMEs in the food processing industry was evaluated using a structural equation modeling (SEM) – path analysis. Findings According to the study’s findings, marketing modification has a positive and significant impact on the financial performance (FP), customer performance (CP), internal business process performance (IBPP) and learning and growth performance (LGP) of Ghanaian SMEs engaged in food processing. The results of this study also demonstrated the importance of marketing modification determinants, such as marketing resources (MR), cross-functional and interenterprise collaboration (CFIEC), architectural marketing capability (AMC) and marketing strategy decision implementation (MSDI), in achieving food processing SME performance in Ghana. Research limitations/implications This current research has its limitation, even though its importance has been mentioned earlier. First, the study can be improved by expanding the sample size through the inclusion of other SMEs from other industries since it is industry specific (i.e. food processing SME). Second, this current study was conducted in Ghana. To compare results, the current study may be replicated in other emerging countries. Third, future research studies may consider how business environmental factors such as technological change (e.g. use of artificial intelligence and machine learning) moderate the relationship between marketing modification and SME performance. Practical implications The outcomes of this research study are anticipated to give profitable implications to both academicians and practitioners. For the academic aspect, this study provides an important contribution to marketing modification and performance literature by examining the impact of innovative marketing on the performance of food processing SMEs in Ghana. For practitioners, this study indicates that food processing SME owners/managers must focus on marketing modification to develop their performance. The increase in marketing modification application through marketing capabilities such as MR and CFIEC will enable owners/managers to achieve performance targets. Social implications The application of marketing modification among food processing SMEs in Ghana will contribute greatly to their profitability, survival and growth. The growth and survival of food processing SMEs (not limited to food processing SMEs) in Ghana will help in the control of unemployment, which is a major social issue in Ghana. Originality/value The study’s findings provide solid support for the marketing capabilities theory. This study also supports the notion that food processing SMEs should perceive marketing modification and its determinants (i.e. MR, CFIEC, AMC and MSDI) as a critical strategic capacity to enhance their performance (i.e. FP, CF, IBPP and LGP). In terms of contribution, this study adds to the body of knowledge already available on marketing modification and business performance, particularly in the setting of an emerging economy.

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“…The paper also establishes a conceptual framework for solving two major problems of the technologybased entrepreneurial firm: the timely acquisition of external financing and the long-term stability maintenance for entrepreneurial management [51]. Phuong proposes a research model on the direct impact of absorption capacity, innovation capacity, and branding capacity on the company's performance [52].…”

Section: Sources Of Fundingmentioning

confidence: 99%

The Interest Shown by Potential Young Entrepreneurs in Romania Regarding Feasible Funding Sources, in the Context of a Sustainable Entrepreneurial Education

et al. 2023

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Among the most important factors that favor the development of a sustainable business environment are the sources of financing and the skills developed by the higher education system, according to recent studies. To align with these, several universities have started providing entrepreneurship knowledge. Are these sufficiently well-known by the students in Romania? The current paper aims to carry out an in-depth analysis of concepts. The primary objective of this study is to explore the most relevant sources of entrepreneurial financing in the context of a sustainable entrepreneurial higher education. For such an endeavor, quantitative research was conducted, being designed and distributed through a questionnaire. Data were collected from a sample of 285 students of Transilvania University in Brasov interested in entrepreneurship. Results indicate that the main sources of entrepreneurial financing are retained earnings/profit, personal sources, supplier credits, European funds, loans (bank credits), leasing, and business angels. Evidence shows that most respondents assert great confidence in European funds. Notably, the entrepreneurial qualities of the founder are one of the enablers of a successful and sustainable business. Additionally, this research opens new ways of collaboration between the academic and the business environment to better train future professionals in the economic field.

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The Impact of Absorption Capability, Innovation Capability, and Branding Capability on Firm Performance—An Empirical Study on Vietnamese Retail Firms

Cited by 6 publications

References 62 publications

The linkages among environmental dynamism, dynamic capability and competitive advantage: Significant implication for retail development

The linkages among environmental dynamism, dynamic capability and competitive advantage: Significant implication for retail development

The impact of marketing modification on the performance of food processing SMEs in Ghana

The Interest Shown by Potential Young Entrepreneurs in Romania Regarding Feasible Funding Sources, in the Context of a Sustainable Entrepreneurial Education

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