“…Research seems to indicate that consumers do indeed have a preference for fruit and vegetables with a good appearance in relation to size, colour, weight, and shape (De Hooge et al, 2017;Loebnitz, Schuitema and Grunert, 2015;Loebnitz and Grunert, 2018;Göbel et al, 2015;Stenmarck et al, 2011). This preference seems to stem from a demand for safe, quality products in terms of taste and shelf life.…”