2016
DOI: 10.1093/asj/sjw180
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The Impact of a Plastic Surgeon’s Gender on Patient Choice

Abstract: Background:In the patient-driven market of aesthetic surgery, an understanding of the factors that patients consider in their choice of surgeon can inform the individual plastic surgeon’s marketing strategy. Previous studies have investigated patient gender preferences for physicians in other specialties, but none has investigated whether patients consider gender when choosing a plastic surgeon.Objectives:The purpose of this study is to determine the impact of a plastic surgeon’s gender on patient choice.Metho… Show more

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Cited by 29 publications
(40 citation statements)
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“…However, existing literature reports that Facebook is the most influential social media platform. A prospective study by Veld et al (2017) found that 46% of patients had no gender preference, 26% requested a female surgeon and only 1% requested a male surgeon; the remaining 27% requested a specific surgeon due to her or his reputation [3]. Our present study showed that participants much preferred a male physician than a female physician.…”
Section: Discussionsupporting
confidence: 46%
“…However, existing literature reports that Facebook is the most influential social media platform. A prospective study by Veld et al (2017) found that 46% of patients had no gender preference, 26% requested a female surgeon and only 1% requested a male surgeon; the remaining 27% requested a specific surgeon due to her or his reputation [3]. Our present study showed that participants much preferred a male physician than a female physician.…”
Section: Discussionsupporting
confidence: 46%
“…The rate of change for women in academic plastic surgery is also increasing relatively relative to many other speciaties studied. This may be, in part, driven by the fact that women make up the majority of patients receiving plastic surgery services and express an increasing preference for a female surgeon [ 15 ]. Finally, OB/GUN, ophthalmology, ENT and plastic surgery all have increased opportunities for a majority outpatient or elective surgical practice.…”
Section: Discussionmentioning
confidence: 99%
“…However, gender stereotypes may contradictorily exert a positive impact on female surgeons to some extent, especially when history-taking, physical examinations, and surgical procedures involve the female sex organs 25 . No gender preference was observed in other surgical subspecialties not involving sex organs, such as orthopedics or plastic surgery 26,27 . In the present study, female and male urologists had comparable performances regarding patient service volume, surgical volume, and revenue.…”
Section: Discussionmentioning
confidence: 95%