“…These strategies includes business process re-engineering (Attaran, 2003(Attaran, , 2004, the exploration of offshore opportunities (Farrell, 2005;Jahns et al, 2006;Sako, 2006), business transformation (Keen and Qureshi, 2006) and the restructuring and consolidating of call and data centres (Ellis and Taylor, 2006). It is however important to highlight that while such initiatives are essential, the success of highly distributed businesses ultimately hinges, according to Logan (2004), on the capacity and efficiency of the global networks over which they run, in effect, on the network competency of the organisation (Ritter and Gemu¨nden, 2004;Ritter et al, 2001).…”