The Image of Brazil as a Tourism Destination: An Exploratory Study of the American Market

Mariutti, Fabiana Gondim; Giraldi, Janaína de Moura Engracia; Crescitelli, Edson

doi:10.5430/ijba.v4n1p13

Cited by 7 publications

(3 citation statements)

References 14 publications

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“…The bibliographic review indicates that there are few destination image studies about Brazil (Leal, 2004;Mariutti et al, 2013;Olivieri et al, 2018;P erez-Nebra, and Torres, 2010;Rezend-Parker et al, 2003;Tasci et al, 2019) and no specific studies at all on Rio's destination image. The lack of literature has occurred, although Rio de Janeiro is the most renowned tourist city in Brazil, as well as the host city for the 2016 Summer Olympic Games.…”

Section: Introductionmentioning

confidence: 99%

Rio de Janeiro’s image as the 2016 Olympic Games host city: analysis of the main image formation factors

Ferreira

Giraldi

2020

JHTI

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Purpose This paper aimed to verify the most important factors (cognitive and affective dimensions) perceived in Rio de Janeiro’s image as the host city of the 2016 Olympic Games and to identify the factors that predict better the overall city image and its affective image dimension in this particular context of a sports mega-event. Design/methodology/approach This paper employs exploratory factor analysis to define intervening factors in each dimension of Rio de Janeiro’s image. By parting from the initial diagnostic analysis, multiple regression analysis was applied to measure how the intervening factors predicted the overall image of the host city, as well as to whether its cognitive dimension was able to predict the affective dimension. Data collection was conducted by applying structured questionnaires with a sample of international respondents (n = 274). Findings Rio’s image as a sports mega-event host city presented two intervening factors for each dimension. For image composition, the most important cognitive factor diagnosed was “Services and Attractions.” For the affective dimension, the most important factor diagnosed was “Positive Feelings.” The investigation concluded that the cognitive dimension was capable of predicting the affective dimension, as “Positive Feelings” was the factor that better predicted Rio’s overall image as the host city of the 2016 Olympic Games, while the “Services and Attractions” factor was not significant in predicting the host city’s image. Research limitations/implications The main focus of the investigation was the host city’s international image as presented by primary sources. The sample for investigation was therefore composed exclusively of foreign students, nonresidents in Brazil, who did not participate in said events. Although this approach provides a partial diagnostic of the host cityvs image, for an overall and accurate image diagnostic it is also relevant to investigate the national residents’ point of view, which is beyond the scope of this investigation. Practical implications The findings suggest that destination marketers would obtain better results investing in the affective dimension, employing actions that stimulate positive feelings about the host city, especially when relating to sports mega-event. Investment in general infrastructure is also presented as a relevant factor. Social implications The host city’s image can guide policies to improve local capacity to attract investments and new events that contribute to change in urban areas, as well as to reinforce positive aspects of that image. Investment in general infrastructure, again, is presented as a crucial issue. Originality/value The value and originality of the presented investigation lie in a lack of specific studies on Rio’s image as a travel destination, despite its being the most important touristic city in Brazil and the host for the 2016 Olympic Games. A separate analysis of individual image dimensions and the examination of intervening cognitive factors in the affective dimension are also not common in a sports mega-event context.

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Section: Introductionmentioning

confidence: 99%

Rio de Janeiro’s image as the 2016 Olympic Games host city: analysis of the main image formation factors

Ferreira

Giraldi

2020

JHTI

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“…No caso do Brasil, segundo país estudado com o maior número de publicações, existem cerca de 57 Centros de Pesquisa em instituições de ensino especializadas em estudos com turismo (Pimentel et al, 2018) e a demanda internacional do Brasil, no ano de 2018, atingiu o seu maior registro de chegadas (1,035 milhões de turistas) (Ministério do Turismo do Governo Federal do Brasil, 2018a). Muitos governos, incluindo o Brasil, reconhecem o papel importante do turismo no desenvolvimento da economia nacional devido ao impacto positivo que o turismo pode ter na geração de empregos e receita tributária (Mariutti, Giraldi & Crescitelli, 2013). Em 2019, o Brasil registrou aproximadamente 6,35 milhões de chegadas de turistas internacionais.…”

Section: Tendências Espaciais Das Publicaçõesunclassified

Análise cienciométrica da produção científica sobre turismo alternativo nas Américas entre 1973 a 2017

Medeiros

Guerreiro

Oliveira

2021

DAMeJ

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“…Areej Shabib Aloudat (2013) used questionnaires to analyze the attitudes of visitors to Jordan's tourism image pre-and post-visit Jordan [8]. From the perspective of American travel agencies and tourism experts, Fabiana Gondim Mariutti (2013) uses qualitative research methods to reveal the diversity and ambiguity of Brazilian tourism image, then analyzes the positive and negative effects of its tourism image [9].…”

Section: A Foreign Literature Researchmentioning

confidence: 99%

Tourism Image Upgrading and Transformation of Sub-tourist-destination A Comparative Study Based on Heishan Valley and Jinfo Mountain in Chongqing

Kun¹

2017

Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2017)

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The Image of Brazil as a Tourism Destination: An Exploratory Study of the American Market

Cited by 7 publications

References 14 publications

Rio de Janeiro’s image as the 2016 Olympic Games host city: analysis of the main image formation factors

Rio de Janeiro’s image as the 2016 Olympic Games host city: analysis of the main image formation factors

Análise cienciométrica da produção científica sobre turismo alternativo nas Américas entre 1973 a 2017

Tourism Image Upgrading and Transformation of Sub-tourist-destination A Comparative Study Based on Heishan Valley and Jinfo Mountain in Chongqing

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