The Illinois Steward Readership Survey

Snowdon, Gail

doi:10.4148/1051-0834.1387

Journal of Applied Communications

1995

DOI: 10.4148/1051-0834.1387

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The Illinois Steward Readership Survey

Gail Snowdon¹

Abstract: The Illinois Steward evolved from one that encouraged ethical land management by forest landowners to one that discusses issues of stewardship.

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“…With this in mind, in 2005, the editors of Oregon's Agricultural Progress magazine at Oregon State University conducted a readership survey to characterize their print an d on line audiences, to learn how the magazine contributes to readers' knowledge about agriculture and natural resource research, and to identify readers' community engageme nt. In addition, the edito rs wa nted a measurement of the "pass-along readership" (Snowdon, 1995) of the magazine through subscribers' circles of influence.…”

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Is Print Dead? Characterizing the Influence of Print and Online Audiences From a Readership Survey

Herring¹,

Rost²

2007

Journal of Applied Communications

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Oregon's Agricultural Progress magazine, published by the Oregon State University Agricultural Experiment Station, has been distributed to Oregonians as a print publication for over 50 years. Recently, a Web version of the magazine, Oregon's Agricultural Progress Online, was introduced. The publication's editors conducted a readership survey intended to profile both print and online readers, learn more about their opinions of the two media, and characterize their involvement in communities across the state. While response to the online survey was negligible, the print survey received a 76% response rate from general subscribers. It characterized an engaged, responsive readership who share the print magazine with others and who function as self-identified stakeholders for the College of Agricultural Sciences and Oregon's Agricultural Experiment Station. Institutions with print periodicals may want to use a similar survey approach to explore the influence of their readers and how print-based communications may be shared through communities where loyal readers live and work.

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mentioning

confidence: 99%

Is Print Dead? Characterizing the Influence of Print and Online Audiences From a Readership Survey

Herring¹,

Rost²

2007

Journal of Applied Communications

View full text Add to dashboard Cite

show abstract

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The Illinois Steward Readership Survey

Abstract: The Illinois Steward evolved from one that encouraged ethical land management by forest landowners to one that discusses issues of stewardship.

Cited by 1 publication

References 0 publications

Is Print Dead? Characterizing the Influence of Print and Online Audiences From a Readership Survey

Is Print Dead? Characterizing the Influence of Print and Online Audiences From a Readership Survey

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