The Identification and Comparison of the Requirements Placed on Product Managers during the Recruitment Process

Abstract

The submitted paper focuses on personality traits and behavioural competencies of a key role bearer in product oriented marketing management, generally referred to as product management. An interdisciplinary approach was applied while looking into this subject, since both research into theoretical bases and analysis of the current state of the topic and the tendencies of its development required work in several fields of study. Based on research in the field of secondary data, the assumption was set that a product manager is an example of a knowledge worker of the 21st century and that the business practice sees him/her as such, which has an effect on the requirements a candidate for this position is confronted with in the recruitment process. An independent research project was carried out and it confirmed that product managers are considered to be knowledge workers and that independence and analytical thinking skills were among the most common requirements for product managers both in 2007 and 2014. A comparison of results from 2007 and 2014 also showed some differences. The statistical verification confirmed a shift in requirements within the interpersonal competency group. The findings were used to formulate recommendations for the recruitment strategy and realization of selection for positions in product management.

Defining an Integrated and Computed Methodology Approach for Sentiment and Psychographic Analysis in Tourism Research

“…Many business studies refer to the BFF model to highlight the role of personality in entrepreneurship (Qin, 2021;Mohammadali, 2019;Petrikova, 2016), leadership (Paulienė, 2012), employee behavior, and motivation (Yousaf, 2019;Ullah, 2020). Among the BFF, Conscientiousness is the trait that recruiters most appreciate in job candidates (Wroblowska, 2015), while creativity (under Openness to experience) is positively associated with entrepreneurship and job satisfaction (Ahmed, 2013). Moreover, Agreeableness, Extraversion, and Openness to experience can enhance organizational attractiveness (Rozsa, 2019).…”

“…Moreover, Agreeableness, Extraversion, and Openness to experience can enhance organizational attractiveness (Rozsa, 2019). However, despite the diffusion of the BFF model, the taxonomy of personality traits remains an open research area (Wroblowska, 2015;2019).…”

Perfil competencial requerido en el mercado español del gran consumo a los graduados en marketing: un análisis de contenido de las ofertas de empleo en Internet

“…Revisada la literatura, se ha comprobado cómo una parte significativa de los investigadores (Ortiz, Joyanes y Giraldo, 2016;Royle y Laing, 2014;Leeflang et al, 2014;Day, 2011;Brady, Fellenz y Brookes, 2008) dirige su análisis al área digital y a las tecnologías de la información, mientras otra lo hace hacia la pequeña y mediana empresa (Boam y Sparrow, 1992;Gilmore, Carson y Grant, 2001). También se han encontrado otras aproximaciones al análisis de las competencias y habilidades más dirigidas hacia los puestos y responsabilidades concretas como la de product manager o brand manager, entre otras (Wroblowská, 2016;Wroblowská y Ruda, 2015;Foxize School, 2014;Pefanis y Harich, 2010;Palomo, 2008), o enfoques orientados a la investigación de marketing y al desarrollo de nuevos productos (McNally, Durmusoglu y Calantone, 2013;Micu et al, 2011;Carbonell-Foulquié, Manuera-Alemán y Rodríguez-Escudero, 2004;Tzokas, Hultink y Hart, 2004).…”

¿Cuáles deben ser las competencias y las habilidades del profesional del marketing?: Una visión exploratoria desde la perspectiva profesional y académica

“…Mientras que una parte significativa de los investigadores (Day, 2011;Royle y Laing, 2014;Leeflang et al, 2014;Ortiz, Joyanes y Giraldo, 2016) dirige su análisis al área digital y las tecnologías de la información, otra lo ha hecho hacia la pequeña y mediana empresa (Boam y Sparrow, 1992;Gilmore, Carson y Grant, 2001). Asimismo, también se han encontrado otras aproximaciones al análisis de las competencias y habilidades desde enfoques más generalistas (Palomo, 2008;Perfanis y Harich, 2010;Foxize School, 2014;Wroblowská y Ruda, 2015) y desde enfoques dirigidos a la investigación de marketing o al desarrollo de nuevos productos (Carbonell-Foulquié, Manuera-Alemán y Rodríguez-Escudero, 2004;Tzokas, Hultink y Hart, 2004;Micu et al, 2011;McNally, Durmuşoğlu y Calantone, 2013). A la hora de abordar la relación de habilidades y competencias más significativas desde la perspectiva del marketing digital y de las tecnologías de la información comenzaremos por citar la formulación realizada por Royle y Laing (2014).…”