Hunchback (Hb) is considered a context-dependent transcription factor, able to activate or repress different enhancers during Drosophila Melanogaster embryo segmentation. The mechanism driving the context dependent activity of Hb is however not well understood. Here, we design 20 synthetic enhancers to elucidate the effect of Hb binding sites in Drosophila segmentation and quantitatively measure their activity. We obtain the spatiotemporal activity dynamics of all synthetic enhancers in-vivo, by using a quantitative and sensitive reporter system that we recently developed. Our data reveal a dual role for Hb binding sites in segmentation enhancers: on one hand, Hb act as a typical short range repressor by binding to its cognate sequences; on the other hand, we report a novel effect of a sequence containing multiple Hb binding sites, which is able to increase enhancer activity independently from Hb binding. This sequence, which contains multiple Poly-dA stretches, increases the activity of enhancers driven by different activators, possibly by disfavoring nucleosome occupancy.