The Hyperreality of Virtual Influencer Lentari Pagi on Instagram
Jihan Azzahra,
Maylanny Christin
Abstract:Rapid developments in the 4.0 era of industry have created technology with capabilities similar to humans, namely artificial intelligence. One example is virtual influencers, which result from progress made by real human influencers supported by technological development. The presence of virtual influencers has become an interesting phenomenon in the contemporary social media ecosystem. Lentari Pagi is a digital representation designed to imitate human behavior and interact with its followers through visual an… Show more
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