The human reward system encodes the subjective value of ideas during creative thinking
Sarah Moreno-Rodriguez,
Benoît Béranger,
Emmanuelle Volle
et al.
Abstract:Why do people have different opinions regarding who the best musical artist is? While neuroscience of creativity consensually defines creativity as producing something both original and adequate, how this is influenced by individual preferences remains unclear. Combining creative word-association and rating tasks, this study demonstrates that individuals assign subjective values to ideas, balancing originality and adequacy according to individual preferences and impacting their creative abilities. Functional M… Show more
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