The article is devoted to the analysis of the political situation of the United States of America through the prism of the music industry. A structural content analysis of the texts of American hiphop performers is presented, the level of politicization of American music is detected, and a characteristic of the form of politicization of the music industry -the musical-political community is given. To solve this problem, general scientific methods and content analysis of the texts of American hip-hop performers of different music schools were used, which was carried out by categories determined by the purpose and objectives of the research (security, ideology, social policy and military policy). The methodological basis of the research is the theory of media communications, in which special attention is paid to identifying and characterizing the social consequences of network communications on the Internet, factors of the formation and development of media globalization, and assessing the effects of mass media on the audience. It caused attention to the ideas and works of such well-known experts in the area of media research, such as N.A. Antonovich, O.V. Aronson, M. L. DeFleur, A.V. Fedorov, P. Lazarsfeld, C. Osgood, W. Schramm, etc. The article describes the current situation of the hip-hop industry in the global cultural area, identifies the author's classification of hip-hop performers and evaluates this musical genre from the point of view of media fame of its representatives.
74politician and his political activities has appeared for citizens -a subscription in social networks, through which they receive notifications about any act of a politician or member of his team, as well as his political company in general. In this regard, politicians have a new way of political activity and agitation -"retweet" -a simple opportunity to share a message, including of a political nature, which is directed to the electorate and the mass media.However, there are not so many formal restrictions and censorship in the media space, unlike newspapers, television and radio and acquiring the status of a subject of a media activity is not difficult, since it does not require from individual the formally confirm from his qualification characteristics. As a result, the sphere of social media creates conditions for the involvement of more and more participants in virtual communities, with which constant discussions come to social networks, the principle of free choice of topics for discussion, constant exchange of opinions, including in the form of unimpeded criticism, for example from competitors. With regard to the political consciousness of the individual, social networks can both reinforce the already existing political beliefs and attitudes, which were formed from his real sociopolitical experience, media and political competences, and create new ones through infection or suggestion.Today, the ubiquitous Internet is replacing traditional forms of knowledges and wisdom, making us thinking: perhaps the era of television is a kind...