“…The commercialised large public practice firm is most readily evident in its movement over recent decades towards a major focus on revenue generating consulting clientele in comparison with the independent audit or focus of earlier times (Lampe & Garcia, 2013;Lampe et al, 2016;Gardner & Bryson, 2020). As Picard et al (2014) observe, accounting firm advertising increasingly portrays it as a business consultant offering dynamic and versatile consulting expertise (Guo, 2016).…”