“…In essence, a war is a condition where a devastating fight (e.g., armed conflict, economic embargo) occurs between opposing forces of great influence (e.g., countries, groups of people), thereby impacting the continued manifestation in recent times (e.g., Iraq war, Syrian war), remains a rare occurrence in business research as compared to its counterparts such as traditional trade war involving economic sanction (e.g., China-United States; Mandrinos et al, 2022) or contemporary warfare involving a global pandemic (e.g., (Lim, 2021a) or a global agenda (e.g., climate change, poverty) (Lim, 2022). Noteworthily, existing research at the intersection of armed conflict and business is predominantly centered on wars prior to the new millennium (2000s), focusing on companies as inventors or producers of game-changing weaponry, war financing, and the taxation of war profits (Lakomaa, 2017).…”