“…Previous literature has considered restaurants as an experience, (Josiam, Mattson, & Sullivan, 2004;Apfel, 1998;Ryu, and Han, 2011;Ariffin, Bibon, and Abdullah, 2012;Pine, and Gilmore, 1998) however few studies address the fun experience factor while dining to gain the perspective of patrons and assess its influence outcome. This research is a more detail approach in uncovering fun experiences in restaurants.…”