The hidden work of coping: gender and the micro-politics of household consumption in times of austerity

Cappellini, Benedetta; Marilli, Alessandra; Parsons, Elizabeth

doi:10.1080/0267257x.2014.929164

Cited by 32 publications

(46 citation statements)

References 71 publications

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“…According to consumer research, the concepts of love (e.g., Hogg et al, 2004), conflict avoidance (e.g., Götze, Prange, & Uhrovska, 2009), and conflict resolution (e.g., Olsen & Grunert, 2010) within families, including those consumers with low incomes (e.g., Cappellini et al, 2014;Hamilton & Catterall, 2006), create a largely positive view of family life.…”

Section: Family Identity and Ambivalence In Sharingmentioning

confidence: 99%

Consumption through the ambivalent prism of intergenerational support

Karanika

Hogg

2016

EJM

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The family plays an important role in coping with financial adversity (e.g., Hamilton, 2009; Hill, 1991), but previous studies have largely neglected the role of ambivalence in family sharing and adult intergenerational relationships (e.g., Belk, 2007/2010/2014; Belk & Llamas, 2012). Past consumer research on low-income parents of underage children emphasised parental altruism and sacrifice (e.g., Cappellini, Marilli, & Parsons, 2014; Ruth & Hsiung, 2007), focused on love and solidarity (e.g., Hamilton & Catterall, 2006; Kochuyt, 2004) and the avoidance of conflict (e.g., Hamilton, 2009), and presented a more positive view of how families cope with financial difficulties. Conversely, consumer research on homeless individuals suggested a bleaker picture characterised by family neglect, abuse, and lack of love as factors that lead to homelessness (e.g., Hill, 1991; Hill & Gaines, 2007). These somewhat polarised views of the family potentially overlooked the ambivalent feelings that arise in family relationships. The sociological concept of intergenerational ambivalence (i.e., mixed feelings, both positive and negative, that often accompany adult intergenerational support and sharing with adult family members) offered a more nuanced view of family life that moved beyond these opposing viewpoints of love, solidarity and harmony against conflict, disappointment, and neglect (e.g., Lüscher, 2011; Lüscher & Pillemer, 1998). The study herein uses the experiences of downwardly mobile Greek consumers faced with financial difficulties to explore ambivalence, intergenerational support and family sharing 1. The next sections review relevant literature on sharing, familial intergenerational support, intergenerational ambivalence and family identity, and ambivalence in sharing. Sharing Previous work on sharing suggested that sharing can be difficult (Belk 2007/2010; Belk & Llamas, 2012). Belk (2007) specifically acknowledged anti-sharing phenomena within the family, i.e., the atomization of former family possessions like televisions, cars and meals. Belk (2010) referred to forced compliance and debt when sharing. Belk and Llamas (2012) reported unpleasant experiences and dilemmas when sharing due to the desire for intimacy and belongingness that drives sharing, and to the desire for material independence and 1 Sharing is "the act and process of distributing what is ours to others for their use and/or the act and process of receiving or taking something from others for our use" (Belk 2007, 126). Support refers to the provision of financial, emotional and practical assistance to others. When we support others, we share our resources and engage in one type of sharing.

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Section: Family Identity and Ambivalence In Sharingmentioning

confidence: 99%

Consumption through the ambivalent prism of intergenerational support

Karanika

Hogg

2016

EJM

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“…In fact recent statistics show how consuming lunch at home is still a prevalent practice (reaching an average of 73.4% of population), as it remains the main meal of the day for more than 60% of the population (ISTAT 2015). What is consumed during lunch and dinner seems to indicate a simplification of the structure of the meals with an increased use of pasta and other convenient products (Romani 2006), particularly during the last economic crisis (Cappellini et al 2014).…”

mentioning

confidence: 99%

The Italian breakfast: Mulino Bianco and the advent of a family practice (1971-1995)

Pirani

Cappellini

Harman

2018

European Journal of Marketing

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The full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. AbstractPurpose: This article examines how Mulino Bianco, an iconic Italian bakery brand has reshaped the symbolic and material aspects of breakfast in Italy, transforming a declining practice into a common family occasion. Methodology:A socio-historical analysis of the iconisation process has been undertaken with a framework investigating the symbolic, material and practice-based aspects of the brand and their changes over time. Archival marketing material, advertising campaigns and interviews with brand managers constitute the main data for analysis.Findings: Three crucial moments have been identified in which the brand articulates its relationship with the practice of breakfast. During the launch of the brand, the articulation was mainly instigated via the myths of tamed nature and rural past, and the material aspect of the products reinforced such an articulation. In the second moment, the articulation was established with the brand's materiality, emphasised through the use of promotional items targeting mothers and children. In the last phase, a cementification of the articulation was achieved mainly via the symbolic aspect of the brand -communicating Mulino Bianco as emblematic of a new family life in which the 'Italian breakfast' was central.Originality: Theoretically this paper advances our understanding of the pervasive influence of brands in family life, showing how they do not simply reshape existing family food practices, rather they can re-create new ones, investing them with symbolic meanings, anchoring them with novel materiality and equipping consumers with new understandings and competences.

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“…Aun que esta deducción puede entenderse como un efecto obligado de la situación, cabe resaltarla como una capacidad adaptativa, en cuanto a que las parejas hayan podido modificar sus hábitos de consumo y gasto sin gran traumatismo para las relaciones familiares o de pareja, a diferencia de lo ocurrido en otros estudios donde las restricciones ocasionadas por la austeridad ocasionaron un impacto emo cional negativo (Frade & Coelho, 2015;Merlinsky, 2002;Weckström, 2012). En este sentido, la comprensión de los hijos frente a las restricciones económicas, la cercanía y la solidaridad hacia el padre desempleado se cons tituyeron en factores protectores que favorecieron el ajuste a la situación, como ocurrió en una investigación con familias italianas, en la que se encontró que en tiempos de austeridad los miembros de la familia se involucraron para manejar la situación y fortalecerse (Cappellini et al, 2014). Además de es to, un aspecto que influyó en que la crisis fuera definida como manejable fue no tener deudas y poseer bienes acumulados.…”

Section: Discussionunclassified

“…En este estudio se vio cómo el desequilibrio en estas funciones produjo en las mujeres un alto nivel de estrés y riesgo de problemas psicológicos, especialmente cuando las expectativas de ellas son las de tener una relación más equi tativa. Esta inequidad es reforzada cuan do hay tiempos de austeridad financiera, ya que la mujer debe redoblar sus esfuerzos para mantener su participación en las tareas del hogar y a la vez cubrir el vacío económico (Cappellini, Marilli & Parsons, 2014).…”

Section: Introductionunclassified