2003
DOI: 10.1093/cje/27.2.159
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The hidden persuaders: institutions and individuals in economic theory

Abstract: In his classic book The Hidden Persuaders, Vance Packard claimed that large corporations manipulated consumers, using advertising techniques. John Kenneth Galbraith and others have repeated a similar view. Against this, Gary Becker and George Stigler have claimed that advertising is essentially informative rather than manipulative. In contrast, it is argued here that both of these opposed accounts of human agency neglect the more subtle and undesigned processes by which institutions bear upon and mould individ… Show more

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Cited by 257 publications
(192 citation statements)
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“…required by finance suppliers such as banks to act as collateral to secure funding. Informal institutional arrangements are typically unwritten codes of conduct (North, 1990, Hodgson, 2003, in this paper, incorporating personal knowledge of either owners or their family, knowledge of investee businesses, personal reputations of owners, and interpersonal trust used to judge the risk of loan and equity application.…”
Section: Theoretical Development and Proposionmentioning
confidence: 99%
“…required by finance suppliers such as banks to act as collateral to secure funding. Informal institutional arrangements are typically unwritten codes of conduct (North, 1990, Hodgson, 2003, in this paper, incorporating personal knowledge of either owners or their family, knowledge of investee businesses, personal reputations of owners, and interpersonal trust used to judge the risk of loan and equity application.…”
Section: Theoretical Development and Proposionmentioning
confidence: 99%
“…Because some specific effects strictly depend on the structure and efficiency of the market, it would be wrong to see corruption as consequences of excessive regulation or to imagine that complete laissez-faire will always be the answer (Bliss and Di Tella, 1997). The perspective that government regulation hampers productive effort, encourages rent seeking and increases the discretionary power of a few public officers still reigns throughout government institutions and scholars (Graeff and Mehlkop, 2003;Paldam, 2002), though it is argued that when government regulation is weak or almost absent, an increase in market rules is crucial to develop a solid productive sector (Hodgson, 2003) It has been postulated that the ability of the formal financial system to provide 21 financing to the private sector (f agree) reduces the corruption effects (AREA III).…”
mentioning
confidence: 99%
“…Various components of institutions, despite their connotation of persistence (Parto 2005), durability (Hodgson 2003), and stability (Scott 2001: 48), are subject to change in evolutionary time (Parto 2005). Zucker (1988: 26) draws an analogy from physics to describe institutional change mechanisms.…”
Section: Discussionmentioning
confidence: 99%