The Hidden History of the Like Button: From Decentralized Data to Semantic Enclosure
Harry Halpin
Abstract:Artificial intelligence relies on the use of semantic technologies to represent the shared world of humanity. The story of how this came to be is exemplified by the use of Semantic Web standards by the Facebook “Like” button. In the case of the “Like” button, a decentralized and open Semantic Web was used to fuel the accumulation of personal data for advertising throughout the entire Web. The advent of the “Like button” was shortly followed by Google’s creation of the Google Knowledge Graph, a private corporat… Show more
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