The hidden benefits of non-elite mass participation sports events: an economic perspective

Abstract

This paper examines the hidden financial benefits that non-elite events are capable of delivering for host cities. The paper provides examples of how mass participation (and other non-elite) events can generate substantial economic impacts comparable to and, in some cases greater than, those associated with elite events. Cost-effectiveness of mass participation events, relative to major elite sports events, is discussed.

Factors influencing the inspirational effect of major sports events on audience sport participation behaviour

“…Amongst other things, these fun runners are happy to enjoy the camaraderie whilst raising money for charity (Coleman and Ramchandani, 2010). Importantly, Lane et al (2008) highlight the potential to link physical activity participation to non-health or fitness-related outcomes which contribute to the greater good.…”

Do people's goals for mass participation sporting events matter? A self-determination theory perspective

“…3 Non-elite MPSEs are events in which "the primary focus is on promoting participation and engagement rather than the significance of the sporting outcome". 4 There is limited evidence that MPSEs have broad appeal to people who are newly or infrequently active. 5 While over half of respondents who registered for their first parkrun (a weekly, timed community-based running event) were non-runners (25.3%) or occasional runner/joggers (26.0%) 6 other evidence suggests MPSEs may not attract the least active.…”

Quantitative analysis of sport development event legacy: an examination of the Australian Surf Life Saving Championships

“…The ASLSC has a dual purpose: it is not only the national championship for surf life-saving, but also a mass participation sport event; anyone who is a financial member of Surf Life Saving Australia (SLSA) membership and completes 16 hours of voluntary surf patrols is able to compete. This is similar to marathon running events described by Coleman and Ramchandani (2010), where there are both elite and 'fun runners'. The event could also be described as a 'celebration of a subculture' (Green & Chalip, 1998); it is an annual opportunity for surf lifesavers to revel in their shared identity (Jaggard & Galton, 2006).…”