The HEXACO model of personality and video game preferences

Zeigler‐Hill, Virgil; Monica, Sean

doi:10.1016/j.entcom.2015.08.001

Cited by 24 publications

(30 citation statements)

References 35 publications

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“…It introduces seven player archetypes: Achiever, Conqueror, Daredevil, Mastermind, Seeker, Socialiser, and Survivor. It is a promising approach, supplementing existing research with a more diverse array of player types, and it has been initially investigated on its psychometric properties [8] and been used in a number of recent studies in HCI [7,35,48].…”

Section: Personalization In Games and Gameful Designmentioning

confidence: 99%

The Gamification User Types Hexad Scale

Tondello

Wehbe

Diamond

et al. 2016

Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play

376

450

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Several studies have indicated the need for personalizing gamified systems to users' personalities. However, mapping user personality onto design elements is difficult. Hexad is a gamification user types model that attempts this mapping but lacks a standard procedure to assess user preferences. Therefore, we created a 24-items survey response scale to score users' preferences towards the six different motivations in the Hexad framework. We used internal and testretest reliability analysis, as well as factor analysis, to validate this new scale. Further analysis revealed significant associations of the Hexad user types with the Big Five personality traits. In addition, a correlation analysis confirmed the framework's validity as a measure of user preference towards different game design elements. This scale instrument contributes to games user research because it enables accurate measures of user preference in gamification.

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Section: Personalization In Games and Gameful Designmentioning

confidence: 99%

The Gamification User Types Hexad Scale

Tondello

Wehbe

Diamond

et al. 2016

Proceedings of the 2016 Annual Symposium on Computer-Human Interaction in Play

376

450

View full text Add to dashboard Cite

show abstract

“…Our fourth hypothesis shows a positive relationship between agreeableness and consumer video game engagement. In previous research, agreeableness dimension carries a positive correlation in multiplayer games environment and "helping" style games (Worth and Book, 2014), as well as a positive correlation with a preference to play challenging games (Zeigler-Hill and Monica, 2015). So, individuals with this attribute are adaptable and understanding and carry the proclivity to engage in games for social rapport or entertainment purposes actively.…”

Section: Constructsmentioning

confidence: 89%

“…In prior studies, a negative relationship was also confirmed between TABLE 4 | Assessment of the measurement model on second-order formative constructs (e.g., honesty-humility, emotionality, and etc.). emotionality and daredevil preferences (Zeigler-Hill and Monica, 2015). It is important to highlight that emotional individuals prefer to avoid challenging scenarios where there is a likelihood to receive negative feedback and social disapproval.…”

Section: Discussionmentioning

confidence: 99%

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Impact of HEXACO Personality Factors on Consumer Video Game Engagement: A Study on eSports

et al. 2020

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This article aims to uncover novel insights into personality factors and consumer video game engagement modeling. This research empirically validates the role of specific HEXACO personality factors that foster consumer engagement (CE) in electronic sports (eSports) users. Using a survey-based approach, we incorporated the HEXACO 60 items and consumer video game engagement scales for data collection. Data were collected from eSports users, with 250 valid responses. WarpPLS 6.0 was used for partial least squares-structural equation modeling analyses comprising measurement and structural model assessment. The results showed that the reflective measurement model is reliable and sound, whereas the second-order formative measurement model also meets the criteria of indicator weights and collinearity values variance inflation factor (VIF). The results based on the structural model indicate that openness to experience, extraversion, agreeableness, and conscientiousness positively predict CE in eSports. This article is first among others that conceptualizes and validates the HEXACO personality traits as a reflective formative model using the hierarchical component model approach. The research model carries the explanatory capacity for CE in eSports concerning personality dimensions as indicated by the HEXACO model. It highlights the potential benefits of such research especially to marketers who could potentially employ personality modeling to develop tailored strategies to increase CE in video games.

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“…Moreover, McMahon et al [22] investigated the relation of the five-factor personality traits with the player types of the DGD1 model. Finally, Zeigler-Hill and Monica [39] identified several significant associations between the BrainHex archetypes and the HEXACO personality traits [20]. Moreover, Orji et al [27] studied the relation between the five-factor personality traits and several persuasive strategies used in the context of serious and persuasive games.…”

Section: Player Preferences Based On Personality Factorsmentioning

confidence: 99%

A Framework and Taxonomy of Videogame Playing Preferences

Tondello

Wehbe

Orji

et al. 2017

Proceedings of the Annual Symposium on Computer-Human Interaction in Play

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Player preferences for different gaming styles or game elements has been a topic of interest in human-computer interaction for over a decade. However, current models suggested by the extant literature are generally based on classifying abstract gaming motivations or player archetypes. These concepts do not directly map onto the building blocks of games, taking away from the utility of the findings. To address this issue, we propose a conceptual framework of player preferences based on two dimensions: game elements and game playing styles. To investigate these two concepts, we conducted an exploratory empirical investigation of player preferences, which allowed us to create a taxonomy of nine groups of game elements and five groups of game playing s tyles. These two concepts are foundational to games, which means that our model can be used by designers to create games that are tailored to their target audience. In addition, we demonstrate that there are significant effects of gender and age on participants' preferences and discuss the implications of these findings.

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The HEXACO model of personality and video game preferences

Cited by 24 publications

References 35 publications

The Gamification User Types Hexad Scale

The Gamification User Types Hexad Scale

Impact of HEXACO Personality Factors on Consumer Video Game Engagement: A Study on eSports

A Framework and Taxonomy of Videogame Playing Preferences

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