The heterogeneous impact of COVID-19 in a two-sided market: evidence from a live-streaming platform

Huang, Qifan; Xiao, Saizi; Zhuang, Castiel Chen

doi:10.1080/00036846.2022.2048787

Cited by 3 publications

(1 citation statement)

References 32 publications

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“…They analyzed four different scenarios to help readers put the unprecedented impact on the entertainment industry into a more panoramic perspective, and come up with two points of comparison: the direction of the COVID-19 impact and the continuity of change [8]. Huang et al used unique real-time datasets from livestreaming platforms to investigate how fans' virtual gifts and livestreaming e-commerce decisions, as well as streamers' sales, were affected by COVID-19 [9]. Miah et al investigated the impact of media on Bangladeshi consumers' online shopping behavior during the pandemic [10].…”

Section: Related Researchmentioning

confidence: 99%

The Development and Problems of the Live Broadcasting Industry under the Impact of COVID-19

Palumbo

2023

AEMPS

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Faced with the convenience of the internet, people begin to rely more on the broad internet and the leisure it brings, allows people to transcend the limitations of time and space, experience and share exciting cultural, sports, artistic and other activities from around the world together. Network broadcasting has blossomed in recent years, from the earlier game broadcast, singing, and dancing to recent years where every event no matter how big or small has the chance to be broadcasted. Following the sudden outbreak of COVID-19, live streaming has been integrated into almost every persons lives. With the increasing popularization of an online lifestyle, live broadcasting has gradually integrated into everyones life. Through research and analysis, this paper aims to probe into the impacts and problems of the live-streaming industry, exploring its development since the pandemic and analyzing its main competitors and its future.

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Section: Related Researchmentioning

confidence: 99%