The hard smell

Trivedi, Bijal

doi:10.1016/s0262-4079(06)61399-7

Cited by 19 publications

(9 citation statements)

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“…Friday Feb 04 2011 11:00 AM/JCR380212/2011/38/2/szh/lfw/jj/ms editing started/use-graphics/narrow/default/ ular method for influencing consumers (Trivedi 2006;Wilson and Stevenson 2006). Marketing research on scent thus far has focused on consumer memories of product information (Aradhna, Lwin, and Morrin 2010;Morrin and Ratneshwar 2003) or product and store evaluations (Bosmans 2006;Mitchell, Kahn, and Knasko 1995;Spangenberg, Crowley, and Henderson 1996).…”

Section: Q2mentioning

confidence: 99%

Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions

Lee¹,

Kim²,

Vohs³

2011

J Consum Res

118

134

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How do consumers react when they believe that a transaction partner will view them through the lens of a stereotype? We predicted and found that being aware of a negative stereotype about a group to which one belongs (e.g., gender) made consumers sensitive to whether service providers were in-group versus out-group members and lowered purchase intentions when the provider was an out-group member. We observed stereotype threat effects across diverse marketplace settings: financial services (experiment 1), automobile repairs (experiment 2), and automobile purchases (experiment 3). Furthermore, we found that reluctance to purchase from out-group (vs. in-group) members was caused by heightened anxiety. The presence of a soothing scent, as a situational factor to alleviate anxiety, mitigated stereotype threat effects on marketplace decisions.

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Section: Q2mentioning

confidence: 99%

Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions

Lee¹,

Kim²,

Vohs³

2011

J Consum Res

118

134

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show abstract

“…The sense of smell activates the limbic system, a part of that the brain integral in the interconnectivity of emotions, memory formation, storage, and retrieval. Odors can function as particularly powerful triggers of emotion, because smell is conveyed directly to the limbic system rather than first being relayed by the thalamus [4][5][6][7][8][9]. Through simple activation of this particular neurological circuitry memories long faded are brought to the forefront [4][5][6][7][8][9].…”

Section: Introductionmentioning

confidence: 99%

“…Odors can function as particularly powerful triggers of emotion, because smell is conveyed directly to the limbic system rather than first being relayed by the thalamus [4][5][6][7][8][9]. Through simple activation of this particular neurological circuitry memories long faded are brought to the forefront [4][5][6][7][8][9]. Examples of this memory activation include the nostalgia that might come with the scent of gingerbread during the holiday season, or the smell of suntan lotion evoking memories of childhood beaches [5][6][7][8][9].…”

Section: Introductionmentioning

confidence: 99%

“…Through simple activation of this particular neurological circuitry memories long faded are brought to the forefront [4][5][6][7][8][9]. Examples of this memory activation include the nostalgia that might come with the scent of gingerbread during the holiday season, or the smell of suntan lotion evoking memories of childhood beaches [5][6][7][8][9]. The use of fragrances may increase immersion by engaging an additional sense, in addition to becoming a tool for the performers.…”

Section: Introductionmentioning

confidence: 99%

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The Use of Scent Within the Changing Landscape of Theatre and Its Application to Long-Term Rehabilitation

Saldivar

Varkey

Rafidi

et al. 2022

ijmsci

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The intentional and unintentional use of scents have long been implemented in the arts. As an element of design, the use of fragrances may increase audience immersion by engaging the sense of smell through the olfactory receptors, in addition to becoming a tool for the performers. Since the COVID-19 pandemic began, most performing companies have been forced to shift the showcasing of work primarily online. Many of the subtle effects produced by both the cast and the design team that one may appreciate in-person are inevitably lost in virtual theatre, falling secondary to the screen. One potential solution for ensuring that digital productions can continue traditions of theatre while considering the safety of guests would be through the utilization of strategically crafted scents that support the performance’s story and the overall direction of the production. In virtual performances, the use of scent can be useful to ground both the audience and performers within the same world by linking the play to old memories or creating new ones. The paper finally looks at ways that this linkage can be utilized in longterm care facilities for the betterment of patients.

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“…All these variables are conceptualized as environmental stimuli influencing emotional responses in customers, which, in turn, lead to behavioral responses. Numerous studies have examined the impact of specific features of the store environment on consumer behavior such as: music Vida, 2008), color (Bellizzi & Hite, 1992), lighting (Areni & Kim 1994;Baumstarck & Park, 2010;Park & Farr, 2007), odor (Chebat & Michon, 2003;Kimberly, 2007;Lam, 2001;Spangenberg, Crowley, & Henderson, 1996;Trivedi, 2006), temperature (Lam, 2001), and crowdedness (Bitner, 1990). Product trial areas are seldom included as an important element of design factors that may influence consumer behavior (Hyllegard, Ogle, & Dunbar, 2006).…”

Section: Stimuli: Environmental Componentsmentioning

confidence: 99%

Analysis of fitting room enviroments: Effects on older clothing shoppers' shopping patronage intention

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The hard smell

Cited by 19 publications

References 0 publications

Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions

Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions

The Use of Scent Within the Changing Landscape of Theatre and Its Application to Long-Term Rehabilitation

Analysis of fitting room enviroments: Effects on older clothing shoppers' shopping patronage intention

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