2004
DOI: 10.1504/ijesb.2004.005377
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The green entrepreneur: Opportunist, Maverick or Visionary?

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Cited by 66 publications
(58 citation statements)
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“…Although large firms perform better in communication of CSR engagement (López‐Pérez, Melero, & Sese, ), small firms have an advantage in implementation because they require less effort to embed values throughout the firm (Baumann‐Pauly, Wickert, Spence, & Scherer, ). Likewise, the ecopreneurship literature places personal values as a key driver behind establishing sustainability‐oriented businesses (Taylor & Walley, ). The nascent body of literature on sustainable business models similarly depict entrepreneurs as driven by value propositions that reflect social and ecological priorities (Evans et al, ; Schaltegger & Wagner, ).…”
Section: Characterizing Smes As Social Actorsmentioning
confidence: 99%
“…Although large firms perform better in communication of CSR engagement (López‐Pérez, Melero, & Sese, ), small firms have an advantage in implementation because they require less effort to embed values throughout the firm (Baumann‐Pauly, Wickert, Spence, & Scherer, ). Likewise, the ecopreneurship literature places personal values as a key driver behind establishing sustainability‐oriented businesses (Taylor & Walley, ). The nascent body of literature on sustainable business models similarly depict entrepreneurs as driven by value propositions that reflect social and ecological priorities (Evans et al, ; Schaltegger & Wagner, ).…”
Section: Characterizing Smes As Social Actorsmentioning
confidence: 99%
“…These categories include those who have a profit or economic orientation on the one hand and those who have a sustainability orientation and want to help change or improve the environment on the other hand (Isaak, 2002;Taylor and Walley, 2003;Koester, 2011). Schnick, Marxen and Freiman, (2002) further state that these categories are the two ends of the ecological orientation range.…”
Section: Types Of Ecopreneurshipmentioning
confidence: 99%
“…The risk‐taking propensity of individuals high in maverickism has some linkages with entrepreneurship (e.g., Brockhaus, 1980; Taylor & Walley, 2004). Individuals high in maverickism like those labelled ‘entrepreneurs’ have a tendency to trust their own judgement and take advantage of opportunities to realize their unique vision (Palich & Bagby, 1995).…”
Section: Conceptual Development and Hypothesesmentioning
confidence: 99%