The Great War heritage site management in Trentino, northern Italy

Abstract

The preparations for the 100th anniversary of the Great War outbreak turn the lights on war heritage. The purpose of this paper is to analyze the war heritage site management in northern Italy considering the role of stakeholders and the marketing efforts to promote the renovated heritage sites. Trentino-Alto Adige, an Italian Alpine region, constitutes the area of this study. In the Great War, the region, one of the historical border areas of Italy under the Austro-Hungarian Monarchy, witnessed heavy fighting in extreme environmental conditions. The tangible heritage of the frontline in the high Alps has recently been renovated and marketed in tourism. The conservation efforts to revalue the sites and to promote thematic routes linking war heritage in the region have gained interest from stakeholders. However, the institutions, museums, voluntary associations and tourism organizations involved in site management have different priorities. The findings show that significant effort has been invested to conserve and to exploit war heritage, however, regarding site management and visitor interpretation for international tourists' needs seem to be neglected.

Management Challenges at Film-Induced Tourism Heritage Attractions

“…Namely, although management challenges at HVAs have been explored by a number of scholars (e.g. see Carter & Grimwade, 1997;Darlow, Essex & Brayshay 2012;Fyall & Garrod, 1998;Fyall & Rakić, 2006;Garrod Fyall Leask & Reid, 2012;Irimiás, 2014;Leask, 2010;Nicholas & Thapa, 2013), there is a lack of research which has explicitly explored management challenges HVAs face as a consequence of film-induced tourism.…”

Living memorial and frozen monuments: the role of social practice in memorial sites

“…Recently, chiefly as a consequence of an extensive urban rehabilitation project, the composition of the local population has significantly changed, but the memorial site is failing to address the increased number of daily visitors. Finally, owing to a lack of site management (Irimiás 2014), active commemoration is almost exclusively concentrated in a short period of official events, whilst on all other days of the year mundane, everyday activity dominates the public space.…”

State of Art

“…Moguće je da svaka grupa ima vlastitu interpretaciju prošlosti te da se neke skupine protive razvoju mračnog turizma, a druge ga podupiru (Kamber i sur., 2016.). Drvenkar i sur., 2015.;Irimias, 2014.;Farmaki, 2013.). One financiraju obnovu i razvoj stradaloga lokaliteta i mračnog turističkog proizvoda (Petrevska i sur., 2018.;2017.…”

“…One financiraju obnovu i razvoj stradaloga lokaliteta i mračnog turističkog proizvoda (Petrevska i sur., 2018.;2017. ;Irimias, 2014. ), a njihovi se interesi odnose na očuvanje i turističku valorizaciju lokaliteta, ekonomske koristi, edukaciju o tragičnim događajima te sprečavanje njihova ponavljanja (De-Miguel-Molina i Barrera-Gabaldon, 2019.; Tiberghien i Lennon, 2019.; Petrevska i sur., 2018.;McKinnon, 2015.).…”

“…), a njihovi se interesi odnose na očuvanje i turističku valorizaciju lokaliteta, ekonomske koristi, edukaciju o tragičnim događajima te sprečavanje njihova ponavljanja (De-Miguel-Molina i Barrera-Gabaldon, 2019.; Tiberghien i Lennon, 2019.; Petrevska i sur., 2018.;McKinnon, 2015.). Podrobnije, interes vladinih institucija jest osiguravanje sigurnosti dionika na lokalitetima u kojima je sukob u tijeku ili je nedavno smiren, koordinacija komemorativnih aktivnosti, vođenje projekata obnove stradalog lokaliteta i prikupljanja predmeta baštine (Mansfeld i Korman, 2015.;Irimias, 2014.;Farmaki, 2013.). Vlada kroz upravljanje mračnim turizmom može promicati nacionalnu ideologiju kako bi utjecala na kolektivnu svijest društva (Franch i sur., 2017.;Kamber i sur., 2016.;Yankholmes i McKercher, 2015.;Mansfeld i Korman, 2015.;Farmaki, 2013.…”