The Government Communication Mechanism in Reducing Violence Diffusion of Street Vendors Relocation Policy

Abstract

This research used descriptive qualitative method. Furthermore, this study aimed to identify actors, media, models, and the nature of message design in the relocation of street vendors, so that the so that conflicts in policy communication can be reduced. Informant of this research was government apparatus of Yogyakarta. The result of the research showed that Yogyakarta government as a system in communicating the street vendors’ relocation policy involves actors who play a collaborative and integrative role of all government elements that related to the street vendors’ relocation policy. Media that is widely used is interpersonal media with participatory communication model. Message design that is informative, persuasive, mobilitative, and coercive was used simultaneously regarding the context and purpose of communication from Yogyakarta government in Indonesia.

Coercive Communication: Compliance with Government Policies to Reduce COVID-19 Spread in Indonesia

“…Information seeking is a result of pressure or coercion of certain parties and is called coercive communication. Thus, information seeking, attitude changes and compliance can be influenced by persuasive communication (Al-Marshoudi et al, 2021;Perloff, 2003;Singhal & Kim, 2021) and coercive communication (Mani, 2017).…”

“…Several previous studies have explained the effectiveness of coercive communication in changing the audience's behaviour. Several studies investigated public policy communication and have found that coercive communication affects public compliance (Mani, 2017;Sjostrom, 2006). Meanwhile, research conducted examined the problems of alcohol control in Switzerland and has discovered that coercive instruments are not related to the problems of alcohol control (Sager, 2009).…”