The Google Flights Emissions Calculation: Is It Green or Greenwashing?

Abstract

This case study explores carbon emissions through the lens of the Google Flights search engine tool, scrutinizing the calculations and procedures used to attain that data. The case study focuses on the United States and discusses both the positive influences of Google Flights toward enhancing sustainability and the criticism that the tool was initially not accurate. Additional sustainability endeavors within the airline industry, as they relate to stated emission reduction and overall climate initiative goals, are summarized. The dilemma focuses on the positive and negative aspects of the tool and how to address views about green practices versus greenwashing and other issues related to sustainability in connection with the airline industry.