2023
DOI: 10.2139/ssrn.4453681
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The Good, the Bad and the Picky: Reference Dependence and the Reversal of Product Ratings

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“…9 The literature also uses reviews' volume and valence as alternative proxies for quality. In line with our theoretical prediction, however, such measures constitute a biased measure of the movies' real quality since more popular movies are typically viewed and evaluated by consumers whose average preference lies farther apart from the movies' "location" (see e.g., Bondi [2019] and Bondi and Stevens [2019]). As such, keeping quality fixed, the average valence of a more popular movie is mechanically biased downwards.…”
Section: Iv(i) Datasupporting
confidence: 59%
“…9 The literature also uses reviews' volume and valence as alternative proxies for quality. In line with our theoretical prediction, however, such measures constitute a biased measure of the movies' real quality since more popular movies are typically viewed and evaluated by consumers whose average preference lies farther apart from the movies' "location" (see e.g., Bondi [2019] and Bondi and Stevens [2019]). As such, keeping quality fixed, the average valence of a more popular movie is mechanically biased downwards.…”
Section: Iv(i) Datasupporting
confidence: 59%