The Globalization of American Culture

Goedde, Petra

doi:10.1002/9780470691762.ch17

Cited by 5 publications

(2 citation statements)

References 27 publications

(15 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…So this one ad, despite its overtly simple message, illustrates some American understanding of nationalist sensitivities, Australian interaction in the American advertising scene, albeit with hesitance, and the complexity of the global advertising industry. When we talk of globalization, we often (without much consideration) mean Americanization and have preconceived notions about what such a process looks like (Goedde, 2008; Hoganson, 2006, pp. 571-594; 2007).…”

mentioning

confidence: 99%

Absence and the advertising historian

Smulyan

2016

JHRM

View full text Add to dashboard Cite

Purpose The purpose of this paper is to examine the commonly held idea that American advertising agencies closely supervised their Australian counterparts during the globalization of advertising. Design/methodology/approach The author, a cultural historian based in the USA, searched American archives without finding evidence of the kind of oversight often associated with the Americanization of advertising. Findings The paper concludes that American advertisers paid less attention to Australian advertising than the other way around. In addition, Australian and American advertising industries agreed on the importance of advertising as part of transnational capitalism and did not need to outline, or follow instructions, on how advertising worked. Originality/value Reviewing the history of advertising in a global context reminds scholars that the national advertising industries have different subject positions and yet agree on advertising’s practice and efficacy.

show abstract

mentioning

confidence: 99%

Absence and the advertising historian

Smulyan

2016

JHRM

View full text Add to dashboard Cite

show abstract

“… 1. In conceiving the cultural origin of film production and exportation, the study does not presume that Hollywood films themselves are free from offshore influences and elements and exemplify only an “American-ness” in cultural representation. Commentators contend that Hollywood is no longer merely a totem of American culture (Goedde, 2008; Hirschberg, 2004; Rosenbaum, 2002); its films can blend in overseas inputs or be cross-border coproductions in order to lure foreign box-office sales (Miller et al, 2005). On that account, such movies present something less than a purely American affair.…”

mentioning

confidence: 99%

National Audience Tastes in Hollywood Film Genres

2012

Communication Research

View full text Add to dashboard Cite

Studies of transnational media flow and reception discuss audiences as cultural-linguistic groups that make idiosyncratic content choices, but say little to distinguish or explain their collective tastes. The literature on (inter)cultural consumption suggests that cultural preferences are more similar among societies that share a cultural or linguistic affinity than those that do not. Examining national acceptance of, and taste in, Hollywood films within a global sample of countries, this study quantifies the dissimilarities in genre preferences between the United States and importing countries based on 2002-2007 box-office sales. The analysis shows that genre taste dissimilarities are related positively to cultural distance between countries, and negatively to the English proficiency of the importing country. Furthermore, the economic attributes of the importer have no effect on taste dissimilarity. The analysis also shows that the genre tastes of individual countries have converged toward those of American audiences during these years.

show abstract

The Interplay Between Social Media, Moral Perceptions, and the Proliferation of Mimetic Desires Among Youth in South Asia

Udayanga

2023

The Palgrave Handbook of Global Social Change

View full text Add to dashboard Cite

The Globalization of American Culture

Cited by 5 publications

References 27 publications

Absence and the advertising historian

Absence and the advertising historian

National Audience Tastes in Hollywood Film Genres

The Interplay Between Social Media, Moral Perceptions, and the Proliferation of Mimetic Desires Among Youth in South Asia

Contact Info

Product

Resources

About