The Glastonbury Thorn in Vernacular Christianity and Popular Tradition

Cusack, Carole M.

doi:10.1558/jsrnc.33523

Cited by 3 publications

(7 citation statements)

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“…The idea of nature veneration is a common link between different indigenous cultural systems across the world. Through the ancient religious scriptures, indigenous folklores (Cusack, 2018;Haberman, 2010;Sengupta, 2010), poetry and music, the cultural values about JFMM 27,1 nature veneration are transmitted from one generation to another, helping the cultural values thrive (Greenberg, 2015). For example, in Indian folklore, a Hindu cultural ritual named Aranya (i.e.…”

Section: How the Connection With Indigenous Cultural Values Influence...mentioning

confidence: 99%

“…A connection with indigenous cultural values implies an individual's perceived importance for traditions, moral values, localism and love for nature (Cusack, 2018;Dafni, 2007;Haberman, 2010;Hiebert, 2001;McDonald, 2018). As discussed above, slow fashion too, incorporates the elements of tradition, moral values, localism and sustainability (Jung and Jin, 2014).…”

Section: How the Connection With Indigenous Cultural Values Influence...mentioning

confidence: 99%

“…non-violence in Sanskrit) mentioned in ancient scriptures of Hinduism prohibits harming plants; if a plant needs to be cut in a dire need, one must plant three or four saplings to keep the balance of nature unperturbed (Sabharathnam, 2009). Even outside the realm of Hinduism, innumerous examples of nature veneration could be seen among Christian (Cusack, 2018; Hestmark, 2000; McDonald, 2018), Buddhist (Hestmark, 2000), Islamic (Dafni, 2007; Hestmark, 2000), Jew (Hestmark, 2000) and Judaeo-Christian cultures (Garreau, 2010). For example, Christianity contends that the Earth was created by God and therefore, humans should conduct themselves responsibly to protect it, not exploit it (Cusack, 2018; McDonald, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Even outside the realm of Hinduism, innumerous examples of nature veneration could be seen among Christian (Cusack, 2018; Hestmark, 2000; McDonald, 2018), Buddhist (Hestmark, 2000), Islamic (Dafni, 2007; Hestmark, 2000), Jew (Hestmark, 2000) and Judaeo-Christian cultures (Garreau, 2010). For example, Christianity contends that the Earth was created by God and therefore, humans should conduct themselves responsibly to protect it, not exploit it (Cusack, 2018; McDonald, 2018). In Buddhism, Ficus is venerated as the tree of enlightenment because Gautama Buddha attained his spiritual enlightenment after meditating under this tree (Hestmark, 2000).…”

Section: Literature Reviewmentioning

confidence: 99%

“…identifying God with the universe and its creations) (Mellert, 1999). Even today, the cultural values of Hinduism, Christianity, Islam, Judaism, Buddhism and Judaeo-Christianity converge to the indigenous values of nature veneration and protection (Cusack, 2018; Dafni, 2007; Garreau, 2010; Haberman, 2010; Hestmark, 2000; McDonald, 2018). However, consumerism has severely affected nature.…”

Section: Introductionmentioning

confidence: 99%

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Can a connection with the indigenous cultural values encourage sustainable apparel consumption?

Chakraborty

Sadachar

2022

JFMM

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PurposeThe authors investigated the role of cultural (i.e. traditional and religious) values in predicting the relationships between the attitudes toward the environment and slow fashion and the purchase intention for sustainable apparel.Design/methodology/approachAn online survey was conducted in Amazon Mechanical Turk with the millennials of the US (n = 317). The data were analyzed through structural equation modeling (SEM).FindingsThe connection with indigenous cultural values in terms of the (1) traditional values positively influenced attitudes toward the environment and slow fashion; (2) religious values positively influenced attitude toward slow fashion but did not influence attitude toward the environment. (3) Both attitudes towards environment and slow fashion positively influenced purchase intention for sustainable apparel. (4) The connection with cultural values did not influence purchase intention toward sustainable apparel directly; however, (5) attitude toward slow fashion mediated the relationship between connection with cultural values and purchase intention for sustainable apparel both in terms of traditional and religious values, and (6) attitude toward the environment mediated the relationship between connection with traditional values and purchase intention for sustainable apparel.Practical implicationsInstead of focusing only on pro-environmental messages, marketers should use culture-specific cues to evoke favorable attitudinal and behavioral responses toward sustainable apparel.Social implicationsAdvertisement cues of sustainable apparel imbuing the target market's cultural values could help in protecting culturally significant elements of nature in the long-term by evoking positive attitudes toward the environment and slow fashion and encouraging purchase intention for sustainable apparel in the short-term.Originality/valueThe authors indicated the importance of indigenous cultural values in shaping favorable attitudes toward the environment and slow fashion and purchase intention for sustainable apparel.

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