“…The Apulia region is characterized by natural, cultural and agri-food heritage and boasts, among other amenities, long coasts and beaches, three UNESCO (United Nations Educational, Scientific and Cultural Organization) sites, natural and marine reserves, a rich gastronomic and wine tradition (Del Vecchio and Passiante, 2017), many natural protected areas (Buongiorno and Intini, 2021) and historical monuments, churches and castles. In addition, based on the initiative of the Tourism Council of the National Association of Italian Municipalities (ANCI), 14 out of the 100 most beautiful villages elected by the association "I Borghi pi u belli d'Italia" is located in Apulia, highlighting its significant role in the Italian tourism (Giordano, 2020) and its tourist vocation, defined as a "favourable combination of environmental factors" (Pedrini, 1984;Del Vecchio and Passiante, 2017). At current, despite agriculture represents the Apulian main and most profitable activity, the tourism industry is growing steadily (Lo Storto, 2019), as shown by over 3.3 million inbound tourists in 2021, for about 13.8 million spent nights (4.8% of the Italian tourism) (Istat, 2022a, b).…”