The Geography of Political Communication: Effects of Regional Variations in Campaign Advertising on Citizen Communication

Cho, Jaeho

doi:10.1111/j.1468-2958.2011.01406.x

Cited by 20 publications

(13 citation statements)

References 49 publications

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“…In principle, ordinal variables go against the assumptions of ordinary least squares regression although they are frequently used (Hayes, 2005). Thus, ordinal variables were transformed to interval variables (for example, see Cho, 2011). The lowest response option is recoded as the upper bound and the highest response option as the lower bound; other response options are recoded as the midpoint.…”

Section: Methodsmentioning

confidence: 99%

“Am I a Better Mother Than You?”

Chae

2014

Communication Research

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This article explored the relationship between media exposure and contemporary motherhood based on social comparison theory (SCT). Based on previous studies indicating the flood of media discourse of celebrity moms and mothers' heavy reliance on the Internet, this article focused on celebrity mom and the Internet, respectively, as channels through which ideal motherhood is communicated. It was hypothesized that exposure to these channels would reinforce the ideology of contemporary motherhood characterized by intensive mothering, and promote comparison and competition. The questionnaire survey, conducted among 533 Korean mothers, revealed that exposure to celebrity mom discourse and online childrearing information was associated with the endorsement of the intensive mothering ideology, social comparison orientation (SCO), or competitiveness. Moreover, exposure to celebrity mom discourse was associated with the endorsement of intensive mothering ideology and SCO only among mothers who work outside the home, suggesting that celebrity moms serve as role models for them.

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Section: Methodsmentioning

confidence: 99%

“Am I a Better Mother Than You?”

Chae

2014

Communication Research

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“…These interpersonal discussion networks serve as conduits through which information gleaned from the mass media can be relayed (Cho et al, 2009;Katz & Lazarsfeld, 1955;Mendelsohn, 1996). Televised political ads, in particular, are likely to become a topic of conversation around the water cooler (McClurg, 2004), and there is ample evidence to suggest that exposure to campaign advertising helps to stimulate political discussion (Cho, 2008(Cho, , 2011(Cho, , 2013Cho et al, 2009;Pan, Shen, Paek, & Sun, 2006; see also Mondak, 1995). Such findings are entirely consistent with the two-step flow model of communication and what Katz and Lazarsfeld termed the "relay function of interpersonal relations" (1955, p. 45, emphasis in original).…”

Section: Interpersonal Network and Campaign Effects: Beyond The Two-mentioning

confidence: 97%

On the Limits of Persuasion: Campaign Ads and the Structure of Voters’ Interpersonal Discussion Networks

Neiheisel¹,

Niebler

2015

Political Communication

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Political candidates employ campaign advertising in an attempt to persuade, and there is mounting evidence that such efforts can be successful in influencing voters' decisions at the polls. In this article we explore the limits of the persuasive power of campaign advertising and examine the ways in which voters' interpersonal discussions shape their susceptibility to persuasion. Foundational works in the study of media effects argued that interpersonal discussions play an important role in the process of mass communications. That is, depending on the composition of the social environment, interpersonal discussions may serve to either reinforce messages received through the mass media or promote resistance to persuasion attempts. In spite of these early insights, little research has explicitly taken into account the combined influence of interpersonal discussion networks and mass-mediated messages on persuasion in the context of a presidential campaign. The present study, by contrast, employs detailed measures of campaign advertising, coupled with information on the nature and composition of voters' social networks from the panel study, to examine the moderating influence of citizens' interpersonal discussions on the effects of televised political advertising. We find that those who are situated within more agreeable networks are more likely to strengthen their candidate preferences and, correspondingly, resist shifting their support to a different candidate when exposed to ads that are consonant with their initial vote choice. Contrary to our expectations, however, there is little evidence that dissonant advertising has any effect when encountered within a social environment studded with disagreement.

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“…Shared social settings are defined as the "properties of the collective in which the individual exists" (Shah, McLeod, & Yoon, 2001, p. 466). Most studies of contextual effects thus propose that collective properties of a group of individuals-typically a neighborhood or geographical setting, although in our research it is a voluntary association-interact with individual-level factors to produce cognitive, attitudinal, or behavioral outcomes (Cho, 2011;Kim & Ball-Rokeach, 2006;Shah et al, 2001;Slater, Snyder, & Hayes, 2006).…”

Section: Network and Contextsmentioning

confidence: 99%