The geography of COVID-19 misinformation: using geospatial maps for targeted messaging to combat misinformation on COVID-19, South Africa

Abstract

Objective The proliferation of false information on COVID-19 mostly through social media is adversely affecting control efforts. The objective of this study was to identify areas where targeted effective messaging can be useful in demystifying misinformation against COVID-19. Results The study showed high levels of misinformation on COVID-19 in the study area [mean score 2.71; standard deviation (SD) 1.5]. The highest levels of misinformation were observed in Dr. Ruth Segomotsi Mompati district, North West province (mean score: 3.84; SD: 2.1) and Sedibeng district, Gauteng province (mean score: 3.56; SD 1.7). Higher levels of misinformation were reported by those aged 18–24 years (mean score: 3.48; SD: 1.8), and men (mean score: 2.73; SD: 1.8). Across the two provinces, we identified geospatial hot and coldspots of misinformation highlighting the need to implement point of care strategies such as targeted messaging. Findings showed the need for targeted interventions to young people, students, those with low levels of education and the self-employed in the two districts more importantly, as South Africa expands its nationwide vaccination roll-out.

A structured literature review of the health infodemic on social media in Africa

“…During lockdown period, citizens used social media to obtain accurate information about the status of the pandemic, announcements from the government or other trusted sources, and measures to take to prevent or treat the infection (Adekoya & Fasae 2021 ). The most used social media channel during the COVID-19 pandemic was WhatsApp, followed by Zoom, Facebook and YouTube (Adekoya & Fasae 2021 ; Chimoyi et al 2021 ). Government can make use of social media platforms to raise public awareness about public health topics.…”