The generous consumer: Interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions

Rapert, Molly Inhofe; Thyroff, Anastasia; Grace, Sarah C.

doi:10.1016/j.jbusres.2020.10.070

Cited by 32 publications

(27 citation statements)

References 68 publications

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“…Other studies have pointed out that the design of a post [28], trust of a social network community [40], message structure [41], attitude [42], cultural settings [43], AR (augmented reality) experience [44], ease of understanding [3] and pro-social consumer behaviors, such as social responsibility, empathy, moral reasoning, self-reported altruism (SRA), and past helpfulness [45] are able to influence consumer purchase behavior.…”

Section: Consumer Purchase Behaviormentioning

confidence: 99%

Social Networks Marketing and Consumer Purchase Behavior: The Combination of SEM and Unsupervised Machine Learning Approaches

Ebrahimi

Basirat

Widge

et al. 2022

BDCC

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The purpose of this paper is to reveal how social network marketing (SNM) can affect consumers’ purchase behavior (CPB). We used the combination of structural equation modeling (SEM) and unsupervised machine learning approaches as an innovative method. The statistical population of the study concluded users who live in Hungary and use Facebook Marketplace. This research uses the convenience sampling approach to overcome bias. Out of 475 surveys distributed, a total of 466 respondents successfully filled out the entire survey with a response rate of 98.1%. The results showed that all dimensions of social network marketing, such as entertainment, customization, interaction, WoM and trend, had positively and significantly influenced consumer purchase behavior (CPB) in Facebook Marketplace. Furthermore, we used hierarchical clustering and K-means unsupervised algorithms to cluster consumers. The results show that respondents of this research can be clustered in nine different groups based on behavior regarding demographic attributes. It means that distinctive strategies can be used for different clusters. Meanwhile, marketing managers can provide different options, products and services for each group. This study is of high importance in that it has adopted and used plspm and Matrixpls packages in R to show the model predictive power. Meanwhile, we used unsupervised machine learning algorithms to cluster consumer behaviors.

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Section: Consumer Purchase Behaviormentioning

confidence: 99%

Social Networks Marketing and Consumer Purchase Behavior: The Combination of SEM and Unsupervised Machine Learning Approaches

Ebrahimi

Basirat

Widge

et al. 2022

BDCC

View full text Add to dashboard Cite

show abstract

“…Research also claims that nongenerous consumers gradually become shopping addicts, owing to the habit of buying products without requirement to satisfy themselves and feel accomplished (Pradhan et al, 2018;Rapert et al, 2021). Therefore, the following hypotheses are proposed:…”

Section: Nongenerosity Hedonic Shopping Motives Self-efficacy and Sho...mentioning

confidence: 99%

“…In addition, further studies explain an indirect and direct relationship between nongenerosity and self‐efficacy (Moore & Prabhu, 2018). Research also claims that nongenerous consumers gradually become shopping addicts, owing to the habit of buying products without requirement to satisfy themselves and feel accomplished (Pradhan et al, 2018; Rapert et al, 2021). Therefore, the following hypotheses are proposed:H4 : Nongenerosity positively impacts hedonic shopping motives. H5 : Nongenerosity positively impacts self‐efficacy. H6 : Nongenerosity positively impacts shopping addiction.…”

Section: Hypotheses Development and The Conceptual Modelmentioning

confidence: 99%

How do possessiveness, nongenerosity and envy in young female consumers convert into shopping addiction?

Jhamb

Mittal

2022

J of Consumer Behaviour

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The present age is witnessing a rise in materialism and its sub-traits such as possessiveness, nongenerosity and envy. Combined with a marked increase in habitual shopping, this trend has resulted in some degree of shopping addiction. There are scant studies on contribution of materialistic tendencies of consumers towards shopping addiction; therefore, this study aimed to examine the effect of the sub-traits of materialism (possessiveness, nongenerosity and envy) on shopping addiction. The role of hedonic shopping motives and self-efficacy as mediators was also investigated. Data for the study were derived by administering a structured questionnaire

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“…Although interest in generosity is relatively new in innovation research, it is discussed in the sociology of knowledge and knowledge economy literature (Rooney et al, 2003). Recent research has considered it in ecosystem studies (Flynn & Yu, 2021;Jacobides, 2019;Jakobsen, 2020;Rapert et al, 2021;Rooney, 2015). For example, Jacobides (2019, p. 128) noted that success in ecosystems "involves helping other firms innovate," and Jakobsen (2020), in line with the reciprocity argument implicit in social exchange theory, argues that firms who are generous to their partners in one area tend to receive the same generosity in return.…”

Section: Outbound Openness As a Mediator Between Ecosystem Interconne...mentioning

confidence: 99%

The Ethics of Sharing: Does Generosity Erode the Competitive Advantage of an Ecosystem Firm?

et al. 2022

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Innovation ecosystems are formed by interconnected firms that coalesce in interdependent networks to jointly create value. Such ecosystems rely on the norm of reciprocity—the give-and-take ethos of sharing knowledge-based resources. It is well established that an ecosystem firm can increase its competitive advantage by increasing interconnectedness with partners. However, much research has focused heavily on the positive role of inbound openness or ‘taking’ resources from ecosystem partners. The positive role of outbound openness or ‘giving’ resources to ecosystem partners remained less explored and often misunderstood as eroding competitive advantage. We address this gap by first developing a conceptual model about the mediating role of inbound openness and outbound openness in the relationship between a firm’s ecosystem interconnectedness and competitive advantage. We then test this model on a large sample (n = 794 managers) from Silicon Valley (USA) and Macquarie Business Park (Australia). Results indicate that outbound openness is a more important mediator than inbound openness for ecosystem firms seeking competitive advantage. Our findings suggest that the effect of outbound openness goes beyond merely generating tit-for-tat reciprocity to generating strategic benefits in their own right. The study adds to knowledge about the ethics of innovation ecosystems by showing that outbound openness to partners improves competitive advantage. Ecosystem firms, thus, do well by doing good when they increase their outbound openness.

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The generous consumer: Interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions

Cited by 32 publications

References 68 publications

Social Networks Marketing and Consumer Purchase Behavior: The Combination of SEM and Unsupervised Machine Learning Approaches

Social Networks Marketing and Consumer Purchase Behavior: The Combination of SEM and Unsupervised Machine Learning Approaches

How do possessiveness, nongenerosity and envy in young female consumers convert into shopping addiction?

The Ethics of Sharing: Does Generosity Erode the Competitive Advantage of an Ecosystem Firm?

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