The general theory of culture, entrepreneurship, innovation, and quality-of-life: Comparing nurturing versus thwarting enterprise start-ups in BRIC, Denmark, Germany, and the United States

Woodside, Arch G.; Bernal, Pedro Mir; Coduras, Alicia

doi:10.1016/j.indmarman.2015.11.003

Cited by 53 publications

(40 citation statements)

References 39 publications

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“…Brazil represents an attractive market for luxury entrepreneurs, capturing investments of US$ 2 billion a year Modesto (2007) notwithstanding the national culture of Brazil thwarting entrepreneurial behaviour (Woodside, Bernal, & Conduras, 2015). Brazil is the eighth country in the world considering losses in tax revenues amounting to US $ 15 billion each year (Havocscope, 2016).…”

Section: Introductionmentioning

confidence: 99%

Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands

Kaufmann

Petrovici

Filho

et al. 2016

Journal of Business Research

111

149

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Few studies have examined the relationships between brands and consumers in the context of counterfeiting. In this context, this research aims to explore how the attachment of a consumer with a luxury brand can affect her/his decision to buy counterfeits, and how this relates to her/his public self-consciousness. Two survey based studies were conducted among potential counterfeit buyers in Brazil. A sample of middle-class female fashion shoppers from Brazil was used to test the hypotheses in study 1 (n = 532) and study 2 (n = 276). Innovatively, this research provides convincing implications for the need to differentiate counterfeiting theory between emerging and developed economies. Evidence of the positive impact of actual self-congruence and ideal self-congruence on brand attachment to luxury brands in emerging economies is provided. The role of brand attachment is in contrast to findings reported in other emerging economies. Interestingly, the results demonstrate that the purchase of counterfeits is a more hedonic process compared to the purchase of originals (study 1). The effect of brand attachment on the willingness to buy counterfeits may vary according to how attachment is measured (study 2). Yet, brand attachment has a consistent positive effect on intentions to purchase originals. Producing increments in the emotional brand attachment level can reduce the behavioural intentions of purchasing counterfeits. Hence, the findings suggest that the creation of emotional links with brands can be an appropriate strategy to reduce counterfeiting.

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Section: Introductionmentioning

confidence: 99%

Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands

Kaufmann

Petrovici

Filho

et al. 2016

Journal of Business Research

111

149

View full text Add to dashboard Cite

show abstract

“…Yaratıcılık gücünü, problem çözme becerisini, ekonomik fırsatları fark edebilme becerisini arttıran politikaların izlenmesi daha kalıcı ve etkin sonuçlar elde edilmesine yol açacaktır (García-Rodríguez, Gil-Soto, Ruiz-Rosa, & Gutiérrez-Taño, 2017, s. 2039. İçinde yaşanılan toplum ve kültürünün yapısı girişimcilik eğilimini büyük ölçüde etkilemekte (Wildeman, Hofstede, Noorderhaven, & Thurik, 1998;Stephan & Pathak, 2016;Woodside, Bernal, & Coduras, 2016) hatta ekonomik değişkenlerden daha fazla açıklayabilmektedir (García-Rodríguez, Gil-Soto, Ruiz-Rosa, & Gutiérrez-Taño, 2017). Örneğin, toplumdaki genel yaşam düzeyinden memnuniyetsizlik (özellikle büyük güç mesafesinin, yüksek düzeyde belirsizlikten kaçınmanın ve yoğun bürokrasinin olduğu görece fakir toplumlarda), bireylerin özistihdama yönelerek, girişimci motivasyon taşımasına etkili olmaktadır.…”

Section: 1girişimci Toplum Etkileşimiunclassified

Gi̇ri̇şi̇mci̇ Kaderi̇ni̇ Yener Mi̇: Gi̇ri̇şi̇mci̇ Eği̇li̇me Kaderci̇li̇ği̇n Etki̇si̇

ORHAN¹

2017

ijmeb

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The enrichment of nations and the proliferation of this wealth to spread to the whole nation is one of the important agenda items of the social science community that the head of the economy attracted. In the direction of the academic, philosophical pioneers of the issue, policy makers are trying to pass on their economic political practices. Entrepreneurship has also been effectively defended over time by Cantillon, Say, Schumpeter, von Thiinen, Menger, Misses, and Hayek. In the beginning, debate and research based on whether or not entrepreneurship was effective left its place in the 21st century with work focusing on entrepreneurial people. The question "Is entrepreneurship important for a society and economy?" is no longer discussed. Instead, it is being investigated how entrepreneurship can be supported and developed. According to the results, the existence of a positive role model increases the probability of having an entrepreneurial potential at a high level 4 times, having an enterprise idea 2 times; the fatalistic tendency is decreasing by half. "Siz bilinçaltınızı bilince dönüştürene kadar, o sizin hayatınızı yönlendirecek ve siz ona kader diyeceksiniz. C. G. Jung" * Bu çalışma, 7-9 Eylül 2017 tarihlerinde Bülent Ecevit Üniversitesi Farabi kampüüsnde yapılan "Uluslararası Yönetim İktisat ve İşletme Kongresi"nde sunulan aynı başlıklı bildirinin genişletilmiş ve yenilenmiş halidir.

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“…Complexity theory is regarded as a useful methodology for developing generalizable models capable of explaining complex outcomes (Woodside, Bernal, & Coduras, 2016). Three common tenets are identified in the complexity theory.…”

Section: Complexity Theory and Its Applicationmentioning

confidence: 99%

Investigating partners' opportunistic behavior in joint ventures in China: The role of transaction costs and relational exchanges

Xue

Yuan

Ben-shan

2016

Journal of Business Research

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The general theory of culture, entrepreneurship, innovation, and quality-of-life: Comparing nurturing versus thwarting enterprise start-ups in BRIC, Denmark, Germany, and the United States

Cited by 53 publications

References 39 publications

Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands

Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands

Gi̇ri̇şi̇mci̇ Kaderi̇ni̇ Yener Mi̇: Gi̇ri̇şi̇mci̇ Eği̇li̇me Kaderci̇li̇ği̇n Etki̇si̇

Investigating partners' opportunistic behavior in joint ventures in China: The role of transaction costs and relational exchanges

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