The gendering of alcohol in consumer magazines: An analysis of male and female targeted publications

‘If I don’t look good, it just doesn’t go up’: A qualitative study of young women’s drinking cultures and practices on Social Network Sites

“…The gap between young men's and women's experiences of drinking and intoxication has begun to narrow as women have become more active participants in night life drinking spaces, and as a result, more women are reporting drinking and drunkenness (Atkinson et al, 2012b;Fuller, 2015;Hibell et al, act as sites of control for women and as contexts in which gender and classed restrictions continue to be being placed upon them (Atkinson et al, 2012a;Bailey et al, 2015;Griffin et al, 2009Nicholls, 2016;Niland et al, 2014).…”

“…Access to such resources are further structured and governed by the power relations and inequalities inherent in the lived experiences of gender, age, class, race and sexuality (Bourdieu, 1984;Skeggs, 1997;2004;Miles, 2000;Warde, 2005;Wetherell, 2009). Consequently, consumer items such as alcohol products, and leisure and consumption practices such as alcohol consumption, drinking practices and intoxication in public drinking contexts, and their display on social media, act as cultural resources and sites of consumption and leisure in signalling and performing identity (Atkinson et al, 2012a;De Visser & Smith, 2007a,b;De Visser & Smith, 2009;De Visser & McDonnell, 2012;Lyons & Willott, 2008;Skeggs, 1997;2004;ThurnellRead, 2012;Kolind, 2011). For example, drinking culture remains highly gendered and drinking spaces, and practices and relations within them, act as important sites of performing gender (Atkinson et al, 2012a;Bailey et al, 2015;Griffin et al, 2012;Measham, 2002;Nicholls, 2016).…”

Gendered forms of responsibility and control in teenagers' views of alcohol

“…While gender differences in consumption are becoming less significant, associated with an increase in young women's drinking, alcohol continues to be a key issue in the construction of gendered identities. It is important to consider how young people's drinking practices are influenced by wider media representations (Anderson et al 2009, Gordon, Hastings, andMoodie 2010) which are highly gendered (Atkinson, Kirton, andSumnall 2012, Day, Gough, andMcFadden 2004). Young women in particular were keenly aware of the contested status of their drinking and the need to present themselves as aware of responsibility discourses (Measham 2004, Griffin 2009, Rúdólfsdóttir and Morgan 2009).…”

Use of mixed methods designs in substance research: a methodological necessity in Nigeria

“…Indeed, scholars from sociology, psychology, economics, health, media, etc., (for example, Woolley 2009;Castro et al 2010;Bazeley 2012;Plano Clark 2010;Goodwin et al 2013;Atkinson et al 2012;Molina-Azorin 2012) have employed it to investigate diverse social issues due to its ability to produce nuanced results in any inquiry if properly selected. Though mixed methods research is becoming popular, it is worthy of note that the aim of mixed methods is not a replacement of qualitative or quantitative methods, but to draw on the strengths of these approaches with cautious minimization of their weaknesses (Creswell and Plano Clark 2011;Onwuegbuzie and Johnson 2006).…”

“…Other scholars such as Brener et al (2010) also applied quantitative and qualitative methods to study how clients are treated in drug rehabilitation homes in Australia. Additionally, Atkinson et al (2012) combined survey and content analysis to explore how alcohol is gendered in female and male magazine in UK while Stoller et al (2009) drew on exploratory sequential design to examine decision making among non-abusing alcohol drinkers in the USA, and the list is unending.…”