2023
DOI: 10.37276/sjss.v3i2.328
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The Gastronomic Branding Strategies of Bugis-Makassar Traditional Treats in Starred Hotels

Syahrial Syahrial,
Hilda Anjarsari

Abstract: This research aims to understand the gastronomic branding strategies of Bugis-Makassar traditional treats in starred hotels. This research uses an inductive qualitative analysis. Inductive analysis is an approach that begins with field facts, analyzes them based on relevant theories and arguments, and ultimately yields a conclusion. The results show that Bugis-Makassar traditional treats have been successfully positioned as a crucial element in the hospitality industry, particularly in South Sulawesi. The bran… Show more

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Cited by 6 publications
(6 citation statements)
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References 30 publications
(29 reference statements)
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“…Meanwhile, the color red on the surbani (sash) and sarong represent courage and greatness, illustrating the desire for the daughter to possess self-confidence and character strength when facing life's challenges. This concept resonates with the theory of color psychology, which explores how colors can influence human perception and behavior (Syahrial & Anjarsari, 2023), and with symbolic anthropology, which highlights how symbols in rites function to transmit social and cultural values (Huang, 2018).…”
Section: Pasanga Traditional Attirementioning
confidence: 80%
“…Meanwhile, the color red on the surbani (sash) and sarong represent courage and greatness, illustrating the desire for the daughter to possess self-confidence and character strength when facing life's challenges. This concept resonates with the theory of color psychology, which explores how colors can influence human perception and behavior (Syahrial & Anjarsari, 2023), and with symbolic anthropology, which highlights how symbols in rites function to transmit social and cultural values (Huang, 2018).…”
Section: Pasanga Traditional Attirementioning
confidence: 80%
“…This structure not only enhances efficiency in supervision and tax collection but also accelerates technological adjustments and law enforcement, improving transparency and accountability in the management of local taxes. This solid bureaucratic structure provides a strong foundation for policy success and the enhancement of Regional Revenue (Syahrial & Anjarsari, 2023).…”
Section: Bureaucratic Structurementioning
confidence: 99%
“…Thus, through the presentation of traditional cake and cuisine like nasu konro and coto in the Mappadendang ritual, the Bugis ethnicity in the area of the Kaili indigenous people not only maintains their traditional cuisine traditions but also asserts their cultural identity. These culinary practices are not just about food consumption but rather a broader expression of identity, togetherness, and cultural continuity (Syahrial & Anjarsari, 2023). Meanwhile, the integration of cultural elements like bodo attire and the Mattojang ritual into the Mappadendang ritual underscores the uniqueness and distinctiveness of the Bugis ethnic identity in the area of the Kaili indigenous people.…”
Section: A the Mappadendang Ritual As An Identity Marker Of The Bugis...mentioning
confidence: 99%