The Future of University-Business Cooperation: Research and Practice Priorities

Abstract

University-Business Cooperation (UBC) is an essential mechanism for advancing interests of business, universities and societies. To improve our understanding of the future of UBC research and practice, this study reports on a priority setting process comprising a two-stage research design. Qualitative research identifies a portfolio of six priority areas and 58 related topics. A quantitative step then evaluates the perceived future importance and current advancement of these topics. This approach contributes to shaping the future of UBC by identifying topics that require particular focus to maximise opportunities. The paper concludes with clear future directions for both UBC theory and practice.

Collaboration of Students with the Commercial Sector at Two Selected Czech Regional Universities – A Case Study

“…From the possibilities to write bachelor's theses to various internships, practical study subjects and classes and the most diverse collaboration to promote entrepreneurship. The student is a valued client for the university on this level and, students are also important for the future of the given society and country and therefore, it is necessary to make sure the students have access to the widest possible range of opportunities so that they can best decide on their career path that is at the same time aligned with their life goals and dreams (Orazbayeva et al, 2019).…”

Intra-organisational dynamics as ‘dark side’ in inter-organizational relationships: Evidence from a longitudinal investigation into a university-industry collaboration

“…The second contribution made by our study is to the nascent literature on universityindustry collaboration. Although this phenomenon has attracted the attention of numerous scholars, most of the research has hitherto focussed on "processes at individual and institutional levels" (Nsanzumuhire and Groot, 2020: p.1; see also Orazbayeva et al, 2019).…”

Exploring university–firm collaboration in teaching: A case study of co-creation

“…When universities and firms collaborate in exchanging knowledge and resources, they are not only able to develop and strengthen their competitive advantage but also form a powerful mechanism for innovation and economic growth (Galán-Muros and Plewa, 2016). That integration of resources can also be seen in a broader approach to the ecosystem, whereby the co-creation of value occurs through collaboration (Orazbayeva et al, 2019). Therefore, the capacity to integrate the resources of the parties involved, whether tangible or intangible, supports not only resource and capability theory but also the theory of service-dominant logic.…”

“…University–firm collaboration is a fundamental mechanism for fulfilling the interests of universities, firms and society (Orazbayeva et al, 2019) and can occur as part of all three university missions (Galan-Muros and Davey, 2019). It is understood that these missions encompass teaching, research and engagement with society in its economic and social dimensions (innovation and technology transfer; continuing education; social commitment, as a link between university and society, as a function of teaching, research and social engagement) (Soeiro et al, 2012).…”