The Future of Retailing

Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens

doi:10.1016/j.jretai.2016.12.008

Cited by 808 publications

(610 citation statements)

References 21 publications

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“…Furthermore, these judgments of fairness have significant cognitive and affective components, which operate distinctly from one another. However, there are many elements in the retail environment that are difficult for managers to control, including how much effort a customer expends when making a purchase (Grewal, Roggeveen, & Nordfält, ). Thus, we introduced a more managerially relevant manipulation of referent purchase effort in Study 2 to bolster the novel findings of Studies 1 and 1A.…”

Section: Study 1amentioning

confidence: 99%

I guess that is fair: How the efforts of other customers influence buyer price fairness perceptions

Lastner

Fennell

Folse

et al. 2019

Psychology and Marketing

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Past research has demonstrated that consumers' price fairness judgments are influenced by comparisons between the offer price they receive and the prices paid by other consumers for the same product offering. In today's digital age, reference points for purchases are more prevalent than ever. However, investigations on how certain inputs of the transaction affect these judgments is lacking. Specifically, extant research has failed to account for how the purchase efforts of other consumers can influence one's own price fairness evaluations. Moreover, relatively little empirical research has endeavored to understand the simultaneous cognitive and affective processes that explain how consumers arrive at price fairness judgments. To address these gaps in the literature, we introduce two studies aimed at understanding the process through which the salient efforts of referent consumers serve to mitigate perceptions of price unfairness when two customers pay different prices for the same product. The findings support a dual‐process model whereby the efforts of other (referent) customers serve to simultaneously reduce buyer anger and increase buyer understanding of the price disparity, ultimately mitigating perceptions of price unfairness.

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Section: Study 1amentioning

confidence: 99%

I guess that is fair: How the efforts of other customers influence buyer price fairness perceptions

Lastner

Fennell

Folse

et al. 2019

Psychology and Marketing

View full text Add to dashboard Cite

show abstract

“…Therefore, it is important to ensure that both, the company and the market, will be receptive towards the new technology (Davis, 1989;Probert & Shehabuddeen, 1999) because simply adopting and acquiring the newest technology might not always bring to success (Piotrowicz & Cuthbertson, 2014). Scholars are now exploring whether the Internet of things, augmented reality as well as artificial intelligence and robots or drones will increase customer experience and consumer's engagement with retailers and brands or if they will reduce consumer's engagement as machines replace human work (the so-called machine-to-machine commerce) (Poncin & Mimoun, 2014;Deloitte, 2016;Grewal et al, 2017;Rafaeli et al, 2017).…”

Section: Technology: Investment Development and Implementationmentioning

confidence: 99%

The New Paradigm of the Omnichannel Retailing: Key Drivers, New Challenges and Potential Outcomes Resulting from the Adoption of an Omnichannel Approach

Aiolfi¹,

Sabbadin²

2017

IJBM

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The rise of the Internet, mobile technologies and digital disruption have changed the retail business as well as the implementation of the levers of retail mix and the behavior of shoppers. Online channel has become an appealing channel where retailers can sell their products and services. The proliferation of channels and touch points has affected not only consumer behavior but also companies' business models. Many retailers have started to develop multichannel and omnichannel strategies by adding new channels through which interact with the customers. Retailers are now concentrating on how shoppers are influenced by new technologies and how they switch across channels during their research and buying process. Omnichannel retailing, defined as the conceptualization of the complete integration of all channels, with no distinction between the online and the physical channel, is the new retailing paradigm of today. The topic itself is particularly relevant as technological development continue to disrupt retail strategies and practitioners are debating as to how to respond. Particularly, managers are worried about how to manage the several touch points, which are now simultaneously available to customers. Concerning with the present research, we attempt to describe this development by analyzing the existing literature about topics that we can classify within the omnichannel paradigm. In order to explain how both literature and business models are moving from multichannel retailing towards the implementation of omnichannel strategies, we follow a blended approach based on literature review, theoretical background as well as some interesting managerial insights resulting from business' case histories. To address the concerns of managers and retailers about the new challenges they will need to face in implementing an omnichannel retailing approach, we present a theoretical framework, concerning with the adoption of the omnichannel as an innovative strategy in the overall marketing strategies. To deal with the topic we start from three research questions that guide our literature review as well as our theoretical framework. We investigate what are the key drivers that have stimulated retailers to develop an omnichannel retailing strategy, what are the new challenges that retailers will need to face when they decide to implement an omnichannel strategy in their overall marketing strategy and finally what are the possible outcomes of a correct and successful implementation of an omnichannel retailing strategy. Therefore, our theoretical framework explains key drivers, new challenges and potential outcomes coming from the adoption of the omnichannel retailing in order to help managers and practitioners who might decide to enter the omnichannel retailing.

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“…The potential for applying Big Data to retailing is also proven by Grewal et al [18] that consider five drivers in the future of retailing, respectively: (i) technology and tools to facilitate decision making; (ii) visual display and merchandise offer decisions; (iii) consumption and engagement; (iv) Big Data collection and usage; and (v) analytics and profitability.…”

Section: -2-retail Servicesmentioning

confidence: 99%

Big Data: Concept, Potentialities and Vulnerabilities

Almeida

2018

ESJ

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The evolution of information systems and the growth in the use of the Internet and social networks has caused an explosion in the amount of available data relevant to the activities of the companies. Therefore, the treatment of these available data is vital to support operational, tactical and strategic decisions. This paper aims to present the concept of big data and the main technologies that support the analysis of large data volumes. The potential of big data is explored considering nine sectors of activity, such as financial, retail, healthcare, transports, agriculture, energy, manufacturing, public, and media and entertainment. In addition, the main current opportunities, vulnerabilities and privacy challenges of big data are discussed. It was possible to conclude that despite the potential for using the big data to grow in the previously identified areas, there are still some challenges that need to be considered and mitigated, namely the privacy of information, the existence of qualified human resources to work with Big Data and the promotion of a data-driven organizational culture.

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The Future of Retailing

Cited by 808 publications

References 21 publications

I guess that is fair: How the efforts of other customers influence buyer price fairness perceptions

I guess that is fair: How the efforts of other customers influence buyer price fairness perceptions

The New Paradigm of the Omnichannel Retailing: Key Drivers, New Challenges and Potential Outcomes Resulting from the Adoption of an Omnichannel Approach

Big Data: Concept, Potentialities and Vulnerabilities

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