The future of fintech — Towards ubiquitous financial services

Alt, Rainer; Fridgen, Gilbert; Chang, Younghoon

doi:10.1007/s12525-023-00687-8

Cited by 4 publications

References 45 publications

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Re-intermediation of the crypto asset ecosystem by banks: An empirical study on acceptance drivers among the populace

Zeiß,

Schaschek,

Straub

et al. 2024

Electron Markets

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After the initial surge in decentralized finance, widespread public adoption did not materialize. A predominant portion of the populace harbors distrust towards the crypto asset market. Conversely, banks, serving as intermediaries in financial management, enjoy heightened trust. The contemporary development within the banking sector indicates an inclination towards integrating into the crypto asset market. This integration results in new business models for banking institutions and emergent opportunities for their clientele. Prior research addresses perceptions surrounding cryptocurrencies. The present research augments this field by investigating the acceptance of crypto assets. Specifically, we conducted an empirical user study to analyze investing behaviors. By adapting the theoretical framework of the technology acceptance model to the unique characteristics of crypto assets, we highlight acceptance drivers. Notable variances in awareness of crypto assets affect investment decisions. The findings of this study contribute to social welfare by identifying impediments to sustainable investment practices. Additionally, these insights facilitate a more sophisticated comprehension of strategic alternatives available to banking institutions.

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Re-intermediation of the crypto asset ecosystem by banks: An empirical study on acceptance drivers among the populace

Zeiß,

Schaschek,

Straub

et al. 2024

Electron Markets

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The green Fintech paradox: understanding the dynamics of green brand positioning and user decision-making in the digital financial landscape

Ashrafi,

Akhter

2024

JM2

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Purpose The ever-evolving landscape of financial technology (Fintech) has revolutionised payment methods and raised questions about what drives user behaviour in adopting these innovative solutions. This study, using narrative transportation theory as an underpinning theory, aims to investigate into the dynamics of green user behaviour in adopting Fintech payments. Design/methodology/approach This study used a deductive approach, and with data obtained from 635 respondents through the purposive sampling technique, partial least squares structural equation modelling was employed to yield significant insights. Findings The study found a positive association between green brand positioning and product differentiation. However, it unexpectedly didn't impact user attitudes towards Fintech payments. Green brand image and perceived performance positively influenced product differentiation. Perceived product differentiation fully mediated the association between green brand positioning and user attitudes. The study introduced fear of missing out's (FOMO) moderating role, enriching eco-conscious marketing insights and user behaviour understanding. Research limitations/implications This study reveals crucial implications for marketers, policymakers and user experience (UX) designers operating within the Fintech industry. It emphasises green brand positioning's impact on product differentiation, user attitudes and its mediating role. It advocates for sustainability integration, innovation, strategic messaging and user-centric improvements to optimise user perceptions and competitiveness in the evolving Fintech landscape. The study's cross-sectional design may limit the ability to establish causal relationships over time and overlook temporal changes in green Fintech adoption dynamics; thus, longitudinal studies are warranted to better understand the evolving nature of user attitudes and behaviours towards green Fintech payments. Originality/value This study adds novelty to the existing body of literature by introducing the dimension of innovation appeal to green brand positioning and employing narrative transportation theory in the Fintech realm. The findings also add novelty by highlighting the moderating impact of fear of missing out in predicting the association between green brand positioning and product differentiation in the realm of green Fintech and green use behaviour.

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Examining Critical Factors Influencing Generation Z’s Acceptance of Mobile Payment Systems in Bangladesh: A Utaut Model Analysis

SALAM,

NAFIZ RAYUN,

LEONG

2024

J. Bus. Econ. A.

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Mobile payment systems have become an integral part of the digital ecosystem, simplifying financial transactions among individuals, businesses, and even the government in some cases (C2G, G2C) using handheld mobile gadgets. The current academic literature concentrates on the acceptance of mobile payment systems (MPS), including generational diversity, emphasizing the necessity for more concentration on the factors behind MPS adoption trends based on specific economic aspects concerning marketers’, marketing professionals', and practitioners' interests. Therefore, this study synthesizes the existing insights to address the current knowledge gap regarding MPS adoption among Generation Z citizens in developing economies, particularly focusing on Bangladesh. However, grounded in the UTAUT model, this study utilizes structural equation modeling (SEM). IBM SPSS 27 and SmartPLS 3.2.9 have been used for data analysis. The results of this study reveal that Gen Z citizens have positive perspectives toward MPS, and the important factors affecting their acceptance are effort expectancy, enjoyment, performance expectancy, and trust. Finally, the study offers significant insights for further studies in terms of empirical and theoretical contributions.

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The future of fintech — Towards ubiquitous financial services

Cited by 4 publications

References 45 publications

Re-intermediation of the crypto asset ecosystem by banks: An empirical study on acceptance drivers among the populace

Re-intermediation of the crypto asset ecosystem by banks: An empirical study on acceptance drivers among the populace

The green Fintech paradox: understanding the dynamics of green brand positioning and user decision-making in the digital financial landscape

Examining Critical Factors Influencing Generation Z’s Acceptance of Mobile Payment Systems in Bangladesh: A Utaut Model Analysis

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